Connie Benton

Aug 20, 2024 | learn.g2.com | Abdul Bashid |Valerie Kakovkina |Connie Benton |dave nevogt

Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip through the cracks, conversions falter, and you're left feeling defeated. Grab your coffee because we’re about to transform your marketing chaos into systemized success with marketing automation workflows. These tools save time, boost efficiency, attract more leads, and drive sales — all without the soul-sucking manual tasks. But how?

Oct 29, 2023 | learn.g2.com | Lauren Pope |Alexa Drake |Michael Brenner |Connie Benton

With the marketing team leading the way in crafting the lead capture strategy, it's crucial for the sales team to communicate their expectations and needs effectively. Nevertheless, the main idea remains clear: fostering teamwork between these departments not only encourages cooperation but also has the potential to generate high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) ultimately enhancing overall business efficiency.

Sep 26, 2023 | learn.g2.com | Sagar Joshi |Gabriel Gheorghiu |Sabine Kempe |Connie Benton

Modern manufacturing isn’t the same as it was two decades ago. Driven by data analytics, 3D printing, computer-aided manufacturing (CAM) platforms, and a lot of advanced equipment, manufacturing has evolved to adopt innovative factory technologies. Operational benefits and reduced costs have fueled this shift, while sustainability and worker safety have become a non-negotiable priority for manufacturers. Let’s look at some interesting statistics to discover the latest in manufacturing.