Craig Custance's profile photo

Craig Custance

Detroit

Head of Creative Development at The Athletic

Head of Creative Development at @TheAthletic. Author of The Franchise: The Business of Building Winning Teams (Oct 15. release) Formerly @ESPN.

Articles

  • 1 week ago | nytimes.com | Craig Custance

    Billy Donovan doesn't know me from anybody. The Chicago Bulls coach, who won two national championships with Florida, was once a sharp-shooting guard for Providence. A couple years ago, I reached out to see if he had a few minutes to talk about what life was like there during a time in which the Providence athletic department was run by someone (Lou Lamoriello) who would go on to win three Stanley Cups and was stacked with future coaching talent like Rick Pitino, Jeff Van Gundy and Stu Jackson.

  • Dec 11, 2024 | nytimes.com | Larry Holder |Craig Custance

    NORTON SHORES, Mich. - There is nothing outside that suggests the machines sitting inside this gray, nondescript building in an industrial office center could disrupt the trading card industry. Sign your name on the clipboard just past the entrance. Walk by a long table with pizza boxes next to a refrigerator and it all feels pretty normal.

  • Nov 6, 2024 | nytimes.com | Dan Robson |Craig Custance

    The "Holy Grail" Wayne Gretzky rookie card case is going back on the market. In February, Heritage Auctions made headlines by selling a case of 1979 O-Pee-Chee hockey cards, stored away for decades in Regina, Saskatchewan, for $3.72 million. It's a case that included 16 sealed boxes with 48 packs per box and more than 10,000 total cards, and the potential to pull a stack of Gretzky rookie cards.

  • Oct 14, 2024 | nytimes.com | Craig Custance

    The following is an excerpt from "The Franchise: The Business of Building Winning Teams" Copyright @2024 by Craig Custance and reprinted with permission from Simon and Schuster. All rights reserved. Available on Oct. 15. Brian MacLellan was walking through the lobby of the Eau Palm Beach Resort. Lumbering, really. He's a big fella. A Stanley Cup-winning NHL forward turned lawyer turned Stanley Cup-winning general manager, he's six foot three with catcher's-mitt hands.

  • Jun 27, 2024 | simonandschuster.com | Craig Custance

    The Business of Building Winning Teams Hardcover LIST PRICE $27.99 PRICE MAY VARY BY RETAILER Get 25% off with code NY2025, plus free shipping on orders of $40 or more. (Discount on physical product only, terms apply.) Buy from Other Retailers Table of Contents About The Book Draft Day meets Burke’s Law in this incisive and entertaining behind-the-scenes look at hockey’s highest ranks.

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Craig Custance
Craig Custance @CraigCustance
11 Apr 25

RT @DMRussini: On Friday's episode, @dpbrugler joined Scoop City. We discuss: ◽️ Travis Hunter's ceiling ◽️ The teams poking around Jalen…

Craig Custance
Craig Custance @CraigCustance
9 Apr 25

RT @RussoHockey: John Hynes on Ray Shero: "Ray was very special to me - he was the man that believed in me as a young coach. He gave me a c…

Craig Custance
Craig Custance @CraigCustance
9 Apr 25

RT @DMRussini: The Beast is the best NFL Draft guide in the business. If you want to be prepared for Green Bay, @dpbrugler has you covered…