Cregg Weinmann

Contributor at Running Insight

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Articles

Shoe Conversations

2 weeks ago | runninginsight.com | Cregg Weinmann

Nothing brings validation like a good Latin phrase. How about this one “audentes Fortuna iuvat”? It has a nice ring to it, and the translation is equally profound: “Fortune favors the brave.”There is much conversation about conservation, especially at this time of year as Earth Day is celebrated April 22. We all know that we only have one planet that is fit for running and that is the example we strive to set in our spheres of influence.
A Run With Sharon Barbano

2 months ago | runninginsight.com | Cregg Weinmann

One of the most critical roles in the success of running shoe brands is getting that brand’s message out clearly and completely. Communication won’t make a bad shoe good, but a lack of it can shoot down the success of a great shoe. Sharon Barbano is one of the best in the business in 2025 and Saucony is benefitting from her expertise as an effective communication professional.
TRE24: Best Feet Forward

Dec 5, 2024 | runninginsight.com | Cregg Weinmann

A regular column I penned in the 1990’s was called Mostly Shoes. Appropriately, that same description could be applied to The Running Event 2024, held Nov. 19-21 in Austin, TX. More than any other piece of equipment, our daily runs are influenced by footwear. The result of our Marathon Dreams is directly affected by footwear — and footwear performance plays the most critical role in the success of our running goals and dreams. On that level, TRE24 had it all on the running shoe front.
Retail Tech-cellence

Sep 16, 2024 | runninginsight.com | Cregg Weinmann

Current technology in the run specialty landscape is a varied medley of stalwart and contemporary components. Your industry colleagues deploy a spectrum of scientific tools ranging from the trusty Brannock Device to fancy scanners that interpret, to a specific percentage, a foot’s degree of medial arch elongation. There’s some really cool stuff out there.
What’s on Your Plate?

Jun 7, 2024 | runninginsight.com | Cregg Weinmann

There are a number of things that marathons around the world have in common — the distance, the refreshments and the shoes. While terrain and snacks may vary from race to race, the near uniformity of the shoes, at least in concept, has grown in both height and breadth — literally and figuratively.
Challenge Accepted

Apr 3, 2024 | runninginsight.com | Cregg Weinmann

Running is elemental, an activity that reaches to people of all abilities. Fresh air, cardiovascular and muscular strengthening, mental clarity — each enhance our overall health. Of course the run specialty business, as advocates for improved quality of life and protection of the environment, is vitally interested in promoting health and fitness without drawbacks. So how do run specialty retailers get involved and respond to this challenge?
World-Class Juggler

Mar 1, 2024 | runninginsight.com | Cregg Weinmann

It is easy to imagine that Brooks Running is a busy place and the woman at the center of the maelstrom is the right hand of CEO Jim Weber — chief of staff Tamara Hills. Her 20 years at the brand shows some staying power, and why not? Most of us would find a position at a major running brand a dream job.
Balance of Power

Jan 3, 2024 | runninginsight.com | Cregg Weinmann

There is a condition known as equilibration, which is a restoration of balance or equilibrium. In the run specialty space, that means the current condition of technical running products has been unbalanced with the flood of technologies, materials and constructions that have impacted footwear over the past couple of seasons. But equilibrium is coming back. One benefit of the foam technologies, upper constructions and midsole geometries is their availability now to nearly all of the brands.
Talkin’ Trail Running

Sep 11, 2023 | runninginsight.com | Cregg Weinmann

Trails represent one of running’s most effective outlets for fitness. The terrain is both challenging as well as beautiful and many of the Meccas for professional training groups are located at altitude and sponsored by a variety of the running shoe brands.
Ratio Setting A Sustainable Shoe Pace

Jul 11, 2023 | runninginsight.com | Cregg Weinmann

A new running shoe brand called Ratio from industry veteran Stuart Jenkins is pushing the envelope on sustainability, circularity of recycling waste materials, and performance—and just might cause other shoe brands to take a closer look at their own environmental impact.