Crisis Comms

1 month ago | agilitypr.com | Nahla Davies |Crisis Comms

For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? Certainly, however, recent events have shown that speed alone can often do more harm than good. Your customers might not remember that your response arrived the next morning, but they definitely will remember a blunder.