Cyan Zhong

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Articles

How Startups Are Raising Money Today [Data + Expert Insights]

Oct 22, 2024 | blog.hubspot.com | Cyan Zhong

Nearly a quarter of fundraising rounds are down rounds in Q1 2024Time in between rounds is getting longerOverall deal count is lowIt makes us wonder: How are the founders holding up? How should they adapt? Source: CartaMy colleagues from HubSpot for Startups set out to find the answer. They surveyed 500+ early-stage startup founders — from pre-seed to series B — across the US and Europe, and compiled an insights report that I can only describe as... meaty AF.
Solo Travel Will Continue To Rise In 2025 - 4 Opportunities To Cash In

Oct 14, 2024 | blog.hubspot.com | Cyan Zhong

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Hilton released their 2025 travel trend predictions, and there are quite a few curious terms in it. One of them is “MeMooners,” which refers to travelers who treat themselves to a vacation that’s as good as a honeymoon. The term may be new, but the sentiment has always been there. In fact, nearly half of global travelers often go it alone (55% for Gen Z, 51% for Millennials).
The Million-Dollar Opportunity in Sustainable Aviation Fuel

Oct 7, 2024 | blog.hubspot.com | Cyan Zhong

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Sustainable aviation fuel (SAF), a cleaner way to power aircrafts, is the hottest commodity as of late.
Suit Yourself: The $2.4B Market for Robotic Exoskeletons

Sep 30, 2024 | blog.hubspot.com | Cyan Zhong

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Imagine showing up to your job looking like a cyborg, or Iron Man himself. No, we’re not talking about your Halloween costume (we know some of y’all start preparing for that at the first fall of a leaf). We’re talking about robotic exoskeletons — or wearable robots — a $2.4B market that’s bound to attract serious capital and growth in the next few years.
A 5-Part Framework for Building Your Brand Community

Sep 10, 2024 | blog.hubspot.com | Cyan Zhong

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Think about the biggest sports fan you know. Has that person ever bought a different brand of dish soap because it was on sale? Probably. Now, ask yourself this: Would they ever switch teams just because another team’s jerseys were on sale? No way. That is the power of a strong community. Try asking an Eagles fan to switch teams. Source: Tablet MagazineCompetitors can copy your product.
40% Margins: How This Entrepreneur Built A Profitable Smash Room Business

Sep 9, 2024 | blog.hubspot.com | Cyan Zhong

You know the beloved tradition of sports fans throwing TVs out of their window after a loss? Not demure. Definitely not mindful. But there are moments in life where we get mighty close to acting that way. And rage rooms were invented for those moments. Source: Google Trends, six-month rolling averageAlso known as “smash room” or “anger room,” these are places you can pay to de-stress by destroying objects, from plates and bottles to full-sized appliances.
Adults Drive Up Toy Sales: 3 Opportunities to Help Grown-Ups Have More Fun

Sep 2, 2024 | blog.hubspot.com | Cyan Zhong

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. While parents are buying fewer toys for their little ones, 43% of adults bought themselves a toy in the past year — including yours truly. In fact, we out-shopped preschoolers for the first time in Q1 2024, attributing to $1.5B in toy sales. Now, don’t get it confused with adult toys, a $45B market that lets us embrace our more, ahem, “adult” side.
PR Strategy Guide For the Solo Founder

Aug 29, 2024 | blog.hubspot.com | Cyan Zhong

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. “Is PR dead?”We’ve been hearing this debate on and off for years. It seems that the PR industry has gotten itself a bad rep, what with outdated agency models and run-of-the-mill press releases. In addition, social media and newsletter platforms have significantly lowered the barrier of getting yourself published (and seen).
A Beginner's Guide To Selling Your Online Business

Aug 26, 2024 | blog.hubspot.com | Cyan Zhong

When you start a new company, you probably aren’t thinking about handing it off to someone else. It’s your baby!But over time, some entrepreneurs “outgrow” their business, due to a shift in direction, priorities, or opportunities. When that happens, your best option could be to find a buyer. Alexis Grant knows all about that. After two successful exits, she started a new company, They Got Acquired, to help online businesses, well, get acquired.
Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?

Aug 6, 2024 | blog.hubspot.com | Cyan Zhong

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being surrounded by content-obsessed folks. They’re pros at creating great content, but also at sniffing it out. So when two of them, without coordination, point me to Substack, I pay attention.