Cyril Penn

Feb 13, 2025 | news.wine.co.za | Cyril Penn

It's true and it isn't just wine sales that are down – beer and spirits sales are declining too, which hasn't happened before. There's no way to sugarcoat it: the value of wine sales is flat and in terms of cases sold, the industry is down. The U.S. wine industry peaked at roughly 410 million cases in 2019 and will reach closer to 370 million cases this year, a 10% decline, according to Jon Moramarco, editor of the Gomberg-Fredrikson Report and owner of market research company bw166.