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6 days ago | 
tirebusiness.com | Dan Marinucci
Eliminating vile odors from vehicles benefits automotive service providers in two practical ways. First, clearing the air inside vehicles delights customers — especially those who were not expecting this substantial, refreshing improvement. Second, removing a sickening stench boosts the loyalty of any technician who has to work inside a vehicle. I believe owners and managers can't put a dollar value on this proactive step.
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3 weeks ago | 
tirebusiness.com | Dan Marinucci
Relatively simple steps often remove offensive odors from customers' vehicles. Some technicians waste time pinpointing these problems because they overlook more basic reasons for foul odors. Symptoms may trick otherwise capable techs into chasing oddball causes instead of common ones. Furthermore, tire dealers and service shop operators should show patience with these diagnoses.
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2 months ago | 
tirebusiness.com | Dan Marinucci
Thinking big may improve the profitability of smaller service shops and tire dealerships. In this context, thinking big consists of two key goals. First, carefully comb the marketplace for overlooked sales and service opportunities. Second, cultivate useful alliances with other professionals to generate referrals and defray expenses wherever practically possible.
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Mar 10, 2025 | 
tirebusiness.com | Dan Marinucci
Courteous technicians sporting neat, clean uniforms boost the overall image of automotive service facilities in unexpected, practical ways. Here's why. Polite, tidy techs bolster consumers' views of auto service simply by exceeding their expectations. Mind you, simply meeting motorists' expectations is the very least auto service providers should do. But exceeding those expectations at every opportunity elevates the image of auto repair businesses in today's intensely competitive marketplace.
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Feb 18, 2025 | 
tirebusiness.com | Dan Marinucci
Two things can be true at the same time. For example, hindering or curtailing technicians' update training is counterproductive for them and their families. Nonetheless, techs still must strike an agreeable balance between sustaining their careers and meeting family obligations. Achieving these goals often is much easier said than done. For decades, ongoing education has been essential to the long-term health of auto service facilities.
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Feb 4, 2025 | 
tirebusiness.com | Dan Marinucci
Minimize potential losses from natural disasters by preparing for dangerous, damaging conditions in your area. Preparation entails recognizing the most-likely threats to your automotive service facility and creating practical plans to address these risks. Some folks define preparation — readiness — as hoping for the best outcome but planning for the worst. Remember three important lessons history has taught us about natural disasters.
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Nov 20, 2024 | 
tirebusiness.com | Dan Marinucci
Automotive service professionals must confront ongoing industry issues with all the passion and energy they can muster. Critical challenges facing auto service providers have persisted for decades simply because solving these problems is difficult rather than easy. Consequently, I urge readers to treat topics such as sales, marketing, advertising and employee recruitment and retention more seriously. Your business' future depends upon these matters.
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Oct 22, 2024 | 
tirebusiness.com | Dan Marinucci
Placing a personalized thank you card inside each vehicle boosts customer loyalty in a practical, cost-effective way. First and foremost, an individualized thank you card promptly reinforces your gratitude for a customer's business. Many people enjoy an old-fashioned card because they can glance at it instead of reading a QR code with a cell phone. Second, a personalized card signed by the technician who worked on the vehicle projects dedication and pride in workmanship.
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Sep 17, 2024 | 
tirebusiness.com | Dan Marinucci
Courtesy calls create golden opportunities to exceed motorists' expectations of an automotive service facility. Follow-up calls after the sale project warmth and concern — unexpected courtesies in this era of emails and text messages. Although emails and texts are fast, modern methods, they also are cold, impersonal messages. Courtesy calls help distinguish a business from its competition because personal customer contacts are relatively uncommon.
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Aug 29, 2024 | 
tirebusiness.com | Dan Marinucci
Tidying up vehicles boosts customer loyalty by exceeding their expectations. Basic housekeeping such as cleaning a vehicle or fixing nuisance problems adds value to otherwise mundane maintenance or repairs. All too often, motorists do not see or feel the results of vital services or repairs. Service personnel easily forget that no matter how vital the maintenance they did — no matter how cost-effective the repairs they made — customers may not notice any change in their vehicles.
