Articles

  • 3 days ago | nytimes.com | Dan Shanoff

    Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive it in your email? Subscribe here.)Name-dropped today: Cooper Flagg, Josh Allen, Woody Johnson, Faith Kipyegon, Mark Walter, Ndamukong Suh, Caitlin Clark, Travis Hunter, Kevin Durant and more. Let’s go:Driving the ConversationBehind Flagg, New Balance surges into the NBA conversationUntil now, New Balance — the classic, fashionable “dad shoe” progenitor — has been very selective in its NBA endorsements.

  • 1 week ago | nytimes.com | Richard Deitsch |Dan Shanoff

    Ahead of a highly anticipated Game 7 of the NBA Finals on Sunday night, the Athletic’s sports media columnist Richard Deitsch connected with sports business editor Dan Shanoff to talk about the expectations and pressure — not on the teams, but on the league and its broadcast partner ESPN to deliver a great experience for fans.

  • 2 weeks ago | nytimes.com | Ben Pickman |Dan Shanoff

    The WNBA and Scripps have reached a new multi-year agreement to continue airing WNBA regular season games on Friday nights on ION, the parties announced Friday. ION has aired WNBA games since 2023, with its initial agreement with the WNBA representing a first step into national sports rights for Scripps. Terms of the new deal were not disclosed. The initial three-year agreement between ION and the WNBA had been worth $13 million annually.

  • 2 weeks ago | nytimes.com | Dan Shanoff

    A hectic past week in college sports hits its next phase with the launch of a persnickety new tool to track athlete NIL deals. Will it work?

  • 3 weeks ago | nytimes.com | Dan Shanoff

    "Everything about this NBA Finals presentation looks like a regular-season game," The Athletic's Chris Vannini noted in the NBA Finals Game 1 live blog, in a good summary of some of the discourse online. The NBA Finals are all about game-to-game adjustments.