Daniel Frankel

Los Angeles

Digital editor. College baseball enthusiast. Defending trivia night champion. Backup pool man. Fully liable for my own thoughtlessness and impulses.

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Articles

Advertisers need to rethink dayparts, frequency for streaming

3 days ago | streamtvinsider.com | Daniel Frankel

In case you haven’t noticed, television use has gotten a lot more fragmented in the streaming age. And some of the most foundational rules for advertisers to reach their targets have changed dramatically. With that in mind, Roku partnered with MAGNA Media Trials to publish “TV Attention, Deconstructed,” a collection of findings derived from analyzing nearly 130 million video ad impressions over six months. The two companies also observed “media diaries” from a panel of more than 3,000 adults.
LinkedIn partners with Paramount, levels up emerging CTV ad game

3 days ago | streamtvinsider.com | Daniel Frankel

LinkedIn turned itself into a business-to-business display-ad powerhouse, capturing 47% of B2B digital display spending in 2024, according to eMarketer. Now it wants to take on connected TV. On Wednesday, LinkedIn announced a range of new video features targeted to its B2B advertising client base.
Netflix targeted for FCC 'redemption,' TNT renders a poignantly sad NBA sign-off, and broadband usage growth spikes again

4 days ago | nexttmt.beehiiv.com | David Bloom |Daniel Frankel

You can also listen to all of our podcasts on Spotify.
66% see YouTube as destination for long-form movies, TV shows

5 days ago | streamtvinsider.com | Daniel Frankel

Accounting for a personal best 12.7% of all U.S. TV watching in April, according to Nielsen, it’s no secret that YouTube has transitioned from mobile video sensation to the most-used app in connected TV. Along with that evolution has come a change in consumer perception about the very nature of the YouTube platform. Looper Insights recently polled 1,115 U.S. consumers, asking them if they view YouTube as a “realistic destination” for long-form movies and TV shows.
Fubo claims first: Programmatic buying for CTV pause ads

1 week ago | streamtvinsider.com | Daniel Frankel

Virtual pay TV operator Fubo on Thursday formally announced that its pause ad format is now available programmatically, claiming to be the first connected TV platform to provide that automated method of buying for the pause ad formatIn terms of ad tech, programmatic execution for pause ads is being powered by ClearLine, Magnite’s self-service buying platform.
CTV ad tech firm MNTN’s market cap reaches nearly $2B five days after IPO

1 week ago | streamtvinsider.com | Daniel Frankel

Austin-based connected TV ad-tech company MNTN is being rewarded, and then some, for its bold, maverick-level decision to move forward with its initial public offering amid the broader market chill of President Trump’s trade war. Backed by underwriters Morgan Stanley, Citigroup and Evdercore ISI, MNTN on May 22 priced 11.7 million shares of its Class A common stock on the New York Stock Exchange at $16 per share.
YouTube reaches another CTV all-time monthly high in Nielsen’s latest rankings

1 week ago | streamtvinsider.com | Daniel Frankel

It’s no longer news that YouTube has become the most dominant force in American connected TV viewing, but the share it’s conquering in U.S. living rooms seems to increase every month. The Alphabet-owned video platform reached another all-time high in monthly TV usage share, according to Nielsen’s latest “Media Distributor Gauge” ranker, accounting for 12.4% of all “glass” television viewing in April by media company.
Altice USA taps Bango’s Digital Vending Machine for Optimum subscription bundles

2 weeks ago | streamtvinsider.com | Daniel Frankel

Two weeks ago, Altice USA announced that it is offering eligible Optimum TV and internet customers free-for-six-months access to ad-supported Disney+ and Hulu. And this week, a key technology vendor helping to enable that initiative surfaced — the cable operator is using the latest version of Bango’s Digital Vending Machine to manage signup and billing of the Disney streaming services.
Ad-supported plans account for 46% of premium US SVOD subscriptions

2 weeks ago | streamtvinsider.com | Daniel Frankel

There are an estimated 100 million subscriptions in the U.S. to ad-supported plans for premium subscription video-on-demand services (excluding Amazon’s Prime Video), and ad tiers now make up 46% of all subscriptions for those services that offer them. What makes that data, culled from Antenna’s latest quarterly “State of Streaming” report, so interesting is the context.
70% of consumers want centrally managed video bundles, Hub study says

2 weeks ago | streamtvinsider.com | Daniel Frankel

Consumers are paying for fewer premium subscription streaming services and the ones they do buy they want bundled and to manage from one location. These are the essential takeaways from Hub Entertainment Research’s “The Best Bundle” report, which polled 1,600 U.S. consumers, finding that only 52% of them currently pay for the “Big 7” premium U.S. SVODs: Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, Paramount+ and Peacock. Hub said last year, that benchmark stood at 61%.