Daniel Frankel

Los Angeles

Digital editor. College baseball enthusiast. Defending trivia night champion. Backup pool man. Fully liable for my own thoughtlessness and impulses.

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Articles

Netflix moves into pay TV aggregator territory with TF1 deal in France

1 week ago | streamtvinsider.com | Daniel Frankel

Netflix has announced a deal with France’s largest broadcaster, TF1, to not only stream 30,000 hours of on-demand programming in France starting in the summer of 2026, but also deliver streams of the media company’s linear pay TV channels. It’s the first time Netflix has licensed or offered such live, linear channels.
Streaming surpasses broadcast, cable for first time in monthly US TV usage

1 week ago | streamtvinsider.com | Daniel Frankel

Streaming accounted for 44.8% of all TV viewing in the U.S. in May, according to Nielsen, narrowly surpassing for the first time the combined monthly usage of linear broadcast and cable, which accounted for 44.2% of domestic TV watching. In May 2021, the first month for which Nielsen published its monthly usage share graphic, The Gauge, SVODs, FASTs and AVODs accounted for just 26% of usage versus 64% for broadcasting and cable.
Roku teams with Amazon Ads’ DSP to jointly reach 80% of US CTV households

1 week ago | streamtvinsider.com | Daniel Frankel

Roku and Amazon on Monday announced a huge connected-TV (CTV) advertising partnership, enabling the two companies’ advertiser clients to reach 80 million CTV homes, which is about 80% of all U.S. CTV homes, according to ComScore. Under the arrangement, announced amid the Cannes Lions trade show in France, Amazon Ads’ demand-side platform (DSP) will allow advertisers access to Roku’s vast CTV inventory.
Netflix's new UX catches social flack, the Grim Wiedzer takes on Warner's vastly indebted SpinCo 2, and Apple TV+ sticks the landing with critics

1 week ago | nexttmt.beehiiv.com | Daniel Frankel |David Bloom

In partnership withListen to our latest Next Text Audio Podcast with special guest Matthew Henick, who leads development of the Ventura TVOS for The Trade Desk: A month ago, Netflix revealed a somewhat risky plan to overhaul a decade-old UX design that has helped it expand beyond 300 million users worldwide.
Swimming in data and AI, streamers learn to still trust their gut

2 weeks ago | streamtvinsider.com | Daniel Frankel

DENVER — Casting the Watpad-inspired teen romantic drama Sidelined: The QB and Me, Tubi Chief Content Officer Adam Lewinson had all sorts of data telling him that actor Noah Beck would be a can’t-miss selection for his young leading man. But Lewinson, who’s career spans back to that actually-not-that-long-ago period in which tastes and instinct trumped cybermetrics for making casting decisions, felt he needed to hedge his bets.
Cineverse AI-powered cineSearch content discovery tool exits beta

2 weeks ago | streamtvinsider.com | Daniel Frankel

Cineverse believes that it has come up with the streaming video business’ Holy Grail — an effective search and discovery tool. And the self-proclaimed next-generation entertainment studio is taking its long-gestating cineSearch out of beta this week and launching for business clients.
Bango: Subscription providers turn to bundling as direct acquisition marketing faulters

2 weeks ago | streamtvinsider.com | Daniel Frankel

Marketers of subscription services including those themed around streaming video and music are cutting back on once reliable direct acquisition strategies, including display and social media advertising, for customer growth and are turning to indirect marketing mechanisms like bundling. That’s the conclusion of a new research report from Bango, which of course, specializes in making bundling solutions for clients including Verizon myPlan & myHome.
Cineverse declares search & discovery solved, Lionsgate chief bets on Grok, and Comcast beats down another RSN

2 weeks ago | nexttmt.beehiiv.com | Daniel Frankel |David Bloom

In partnership with Comcast brings another RSN to heel, ends carriage beef with Chicago Sports Network Eight months after it launched, the new exclusive regional sports network home of the Bulls, White Sox and Blackhawks finally has carriage from the Chicago area’s biggest pay TV operator, Comcast. But CHSN seems to have taken the L.
Advertisers need to rethink dayparts, frequency for streaming

3 weeks ago | streamtvinsider.com | Daniel Frankel

In case you haven’t noticed, television use has gotten a lot more fragmented in the streaming age. And some of the most foundational rules for advertisers to reach their targets have changed dramatically. With that in mind, Roku partnered with MAGNA Media Trials to publish “TV Attention, Deconstructed,” a collection of findings derived from analyzing nearly 130 million video ad impressions over six months. The two companies also observed “media diaries” from a panel of more than 3,000 adults.
LinkedIn partners with Paramount, levels up emerging CTV ad game

3 weeks ago | streamtvinsider.com | Daniel Frankel

LinkedIn turned itself into a business-to-business display-ad powerhouse, capturing 47% of B2B digital display spending in 2024, according to eMarketer. Now it wants to take on connected TV. On Wednesday, LinkedIn announced a range of new video features targeted to its B2B advertising client base.