Daniel Konstantinovic

1 week ago | emarketer.com | Daniel Konstantinovic

The news: Microsoft’s May announcement that it will shuttering its demand side platform (DSP) Invest—formerly known as AppNexus and managed by subsidiary Xandr—and replacing it with an agentic, chatbot-style AI buying process was a turning point for programmatic, third-party ad buying. Big Tech advertising players are moving away from offering access to inventory across the open web. Instead, they’re focusing on inventory across their own ecosystems of platforms and services.

3 weeks ago | emarketer.com | Daniel Konstantinovic

The news: As the influencer marketing landscape matures, it is becoming a diverse landscape with strategic opportunities for brands and creators of varying sizes, according to data from Captiv8’s 2025 Affiliate Influencer Marketing report shared exclusively with EMARKETER. Key takeaways: Don’t underestimate micro- and nano-influencers. Micro-influencers (those with 50,000 to 100,000 followers) established themselves as a sweet spot for brands, with conversion rates rising 46% YoY to 1.3%.

1 month ago | emarketer.com | Daniel Konstantinovic

The news: The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) released their Attention Measurement Guidelines draft on Thursday, a first step toward establishing standards for measuring “attention” metrics and certifying vendors. The Attention Measurement Guidelines are open to comment from agencies, brands, platforms, and others until July 12, per a joint statement. A final version of the standards will be released by the year’s end.

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Snap released findings from a global study conducted with IPG Mediahub and Amplified Intelligence. The research used eye-tracking and emotion detection across thousands of ad views in five countries and concluded that “joyful” ads on Snapchat correlated with higher attention and long-term brand lift compared to other platforms like Instagram, TikTok, and YouTube.

Mar 14, 2025 | emarketer.com | Daniel Konstantinovic

The news: Engagement rates on X (formerly Twitter) fluctuated dramatically throughout 2024, per our Industry KPI data from Dash Social. The significant spikes and declines show that X is still a go-to platform for users looking for discussion around major events—but also that it struggles to keep users’ attention outside major news events. By the numbers: Dash Social data from Q1 to Q3 2024 showed that X’s average engagement rate hit a peak in Q2 before falling off significantly.