Daniel Konstantinovic

New York

Analyst @eMarketer | Professional media navel-gazer/writer covering media, advertising, and culture | said “Fortnite” on the BBC | Mizzou alum

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Articles

Snapchat bets on joy: How creative, immersive ads are driving better brand lift

1 week ago | emarketer.com | Daniel Konstantinovic

The news: Snap released findings from a global study conducted with IPG Mediahub and Amplified Intelligence. The research used eye-tracking and emotion detection across thousands of ad views in five countries and concluded that “joyful” ads on Snapchat correlated with higher attention and long-term brand lift compared to other platforms like Instagram, TikTok, and YouTube.
Industry KPIs: X’s engagement spikes around news are inconsistent

1 month ago | emarketer.com | Daniel Konstantinovic

The news: Engagement rates on X (formerly Twitter) fluctuated dramatically throughout 2024, per our Industry KPI data from Dash Social. The significant spikes and declines show that X is still a go-to platform for users looking for discussion around major events—but also that it struggles to keep users’ attention outside major news events. By the numbers: Dash Social data from Q1 to Q3 2024 showed that X’s average engagement rate hit a peak in Q2 before falling off significantly.
What does the future of Spotify’s ad business look like?

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Spotify is struggling to grow its ad business as the chasm between its subscription and ad revenues widens, per The Information’s reporting. Spotify’s ad revenue growth slowed from 15% in H1 2024 to just 6.4% in H2. The company reportedly told advertisers in mid to late December that it was struggling to reach enough listeners with ads during the holiday season, a busy time for ad buyers. Zooming out: Spotify has made its advertising ambitions clear.
Meta will phase out manual targeting from some Advantage+ campaigns

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Meta is phasing out some manual controls from Advantage+ catalog ads in favor of fully automated, AI-powered targeting. Advertisers will lose some ability to directly control how their ads are targeted, but Meta is betting that automation can provide better results than hand-picked audience segments. Zooming out: Meta has increasingly relied on automated ad buying tools in the last few years.
Meta beats Q4 expectations and announces lofty AI goals

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Meta outperformed expectations in Q4, rounding out the year with 21% revenue growth in Q4 and 22% for the full year as it plans for heavy spending on AI infrastructure in 2025. By the numbers:Revenues were $48.38 billion, above expectations of $47.03 billion. Family Daily Active People was up 5% to 3.35 billion, above expectations of 3.32 billion. Price per ad grew 14% in Q4 and 10% for 2024. Costs and expenses grew 5% in Q4 and 8% for 2024.
Omnicom and IPG reveal modest revenue projections in merger filing

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Omnicom and Interpublic Group (IPG) expect tepid revenue growth over the next few years, the companies revealed in a January SEC filing for their recently announced merger that has caused waves in the advertising industry. In its filing, Omnicom projected 4.5% revenue growth for 2025, with 4% growth each year extending to 2029, when revenues will total $19.1 billion. The company also expects IPG to maintain 3% revenue growth until 2029.
Meta AI could become a powerful ad vehicle

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Meta is updating its AI-powered assistant to personalize answers based on user data and shared information from Facebook and Instagram, the company announced this week. Additionally, users can create “memories” that Meta AI will reference in future prompts. In one example, Meta showed a user telling the chatbot of their vegan diet, which influenced its response to a later request for breakfast recipes.
Horizon Media wants to acquire retail media and influencer companies

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Horizon Media, the largest independent media agency in the US, is on the lookout for acquisition targets. CEO Bill Koenigsburg told Business Insider in an interview that the company is actively searching for acquisitions in retail technology, influencer marketing, and sports marketing. Recently appointed president Bob Lord, an advertising veteran who led acquisitions at AOL and worked at IBM and Publicis Groupe, will lead Horizon’s search for acquisitions.
The US ad market soared in December, but will it hold?

2 months ago | emarketer.com | Daniel Konstantinovic

The news: The US ad market grew 13.2% in December and 8.5% overall in 2024, per Guideline’s US ad market tracker. December was the second-largest month for US advertising in 2024 behind July, when the Olympics and other sporting events propelled the market to 15.3% growth. Zooming out: The ad market’s strong end-of-year performance reflects a robust consumer appetite during the holiday season. But the key question is whether that growth will extend into 2025 as economic uncertainties swirl.
Netflix’s ad tech will hit the US just in time for Upfronts

Jan 24, 2025 | emarketer.com | Daniel Konstantinovic

The news: Netflix will launch its in-house ad tech stack in the US in April, bringing it out of testing just ahead of Upfronts. During the company’s Q4 earnings call, co-CEO Greg Peters touted the company’s progress and said it expects to double ad growth again in 2025. Netflix launched its ad-supported tier with Microsoft as its technology partner but has gradually moved away from the tech company. It launched its own ad system in Canada last year, where Peters noted revenue gains.