Daniel Konstantinovic

5 days ago | emarketer.com | Daniel Konstantinovic

The news: As the influencer marketing landscape matures, it is becoming a diverse landscape with strategic opportunities for brands and creators of varying sizes, according to data from Captiv8’s 2025 Affiliate Influencer Marketing report shared exclusively with EMARKETER. Key takeaways: Don’t underestimate micro- and nano-influencers. Micro-influencers (those with 50,000 to 100,000 followers) established themselves as a sweet spot for brands, with conversion rates rising 46% YoY to 1.3%.

3 weeks ago | emarketer.com | Daniel Konstantinovic

The news: The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) released their Attention Measurement Guidelines draft on Thursday, a first step toward establishing standards for measuring “attention” metrics and certifying vendors. The Attention Measurement Guidelines are open to comment from agencies, brands, platforms, and others until July 12, per a joint statement. A final version of the standards will be released by the year’s end.

1 month ago | emarketer.com | Daniel Konstantinovic

The news: Snap released findings from a global study conducted with IPG Mediahub and Amplified Intelligence. The research used eye-tracking and emotion detection across thousands of ad views in five countries and concluded that “joyful” ads on Snapchat correlated with higher attention and long-term brand lift compared to other platforms like Instagram, TikTok, and YouTube.

2 months ago | emarketer.com | Daniel Konstantinovic

The news: Engagement rates on X (formerly Twitter) fluctuated dramatically throughout 2024, per our Industry KPI data from Dash Social. The significant spikes and declines show that X is still a go-to platform for users looking for discussion around major events—but also that it struggles to keep users’ attention outside major news events. By the numbers: Dash Social data from Q1 to Q3 2024 showed that X’s average engagement rate hit a peak in Q2 before falling off significantly.

Feb 19, 2025 | emarketer.com | Daniel Konstantinovic

The news: Spotify is struggling to grow its ad business as the chasm between its subscription and ad revenues widens, per The Information’s reporting. Spotify’s ad revenue growth slowed from 15% in H1 2024 to just 6.4% in H2. The company reportedly told advertisers in mid to late December that it was struggling to reach enough listeners with ads during the holiday season, a busy time for ad buyers. Zooming out: Spotify has made its advertising ambitions clear.