Danny Goodwin's profile photo

Danny Goodwin

Indiana

Editorial Director at Search Engine Land

Editorial Director @sengineland & @SMX A robot trapped in a man's body. Posts mostly about SEO, PPC, search, content, social media, and digital marketing.

Articles

  • 3 days ago | searchengineland.com | Danny Goodwin

    Google isn’t picking between AI-powered search or AI assistants. The future of information retrieval isn’t either-or – Google intends to win at both, according to Google DeepMind CEO Demis Hassabis. Why we care. Google is radically reshaping search with generative AI – through AI Overviews and the newly launched AI Mode. Google apparently views this as a moment to expand its dominance.

  • 4 days ago | searchengineland.com | Danny Goodwin

    Agentic AI is reshaping search and generative engines – and soon could transform your SEO strategy. This was just one hot topic discussed in my interview with SMX Advanced keynote speaker Dave Davies, Head of SEO at Weights & Biases. Other topics covered in our conversation included:Why shortcuts with LLMs are hurting your content and how to do better. Weird new technical SEO issues. Why generative engines are the future of SEO. A preview of his upcoming keynote at SMX Advanced 2025 in Boston.

  • 5 days ago | searchengineland.com | Danny Goodwin

    “All killer, no filler.”That’s one of the memorable quotes from my recent interview with Crystal Carter, head of SEO communications at Wix, about the rapidly evolving search landscape and what it means for brand visibility. Some of the topics covered:Why curiosity, experimentation, and cross-channel strategies matter more than ever. The shift from rankings to relevance. What reasoning models and LLMs mean for the future of SEO. A preview of her upcoming presentation at SMX Advanced 2025 in Boston.

  • 1 week ago | searchengineland.com | Danny Goodwin

    Today is Thursday, May 29, 2025. I hope we all can agree on that. But Google’s AI Overviews are seriously confused about what today is. Is it Tuesday? Here’s what Google thinks:Google thinks today is Wednesday and yesterday was Tuesday. But it got the dates correct (today is May 29 and yesterday was May 28). So, yay? Google also spit out this equally helpful answer, telling me the date is May 29 (correct) but again said that it’s Wednesday, even including a citation to a site.

  • 1 week ago | searchengineland.com | Danny Goodwin

    What’s happening to SEO in the age of AI and zero-click results? A lot. I recently interviewed Mike King, CEO of iPullRank and one of the most respected minds in SEO, about where search is headed and how SEOs need to reinvent themselves to stay relevant. Some of the topics covered:Google’s AI Overviews and what SEOs are getting wrong. Why SEO tools are years behind how Google actually works today. What “relevance engineering” is – and why it may be the future of SEO.

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Danny Goodwin
Danny Goodwin @MrDannyGoodwin
14 May 25

RT @sengineland: Shocking 56% CTR drop: AI Overviews gut Mail Online’s search traffic via @MrDannyGoodwin https://t.co/rge1JbCDaW https://t…

Danny Goodwin
Danny Goodwin @MrDannyGoodwin
9 May 25

SMX Advanced is coming! SMX Advanced is coming! 🚨 If you’re thinking about going, now’s the time to stop thinking and start booking. 🐦 Early Bird pricing ends tomorrow night (May 10 at 11:59 p.m. ET). ✅ Agenda: https://t.co/MAxvXfTqK7 ✅ Register: https://t.co/O4yO2zCqcY

Danny Goodwin
Danny Goodwin @MrDannyGoodwin
8 May 25

RT @rustybrick: Check out the @smx in person networking meet ups in Boston where you can meet up with me, @MrDannyGoodwin @TheMarketingAnu…