Danny Goodwin

6 days ago | searchengineland.com | Danny Goodwin

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2024, conducted by PwC. That is a $14.1 billion increase compared to 2023. Why we care. Paid search becomes more expensive and challenging every year, with less transparency.

1 week ago | searchengineland.com | Danny Goodwin

AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why we care. Google Search is continuing to evolve in the direction of AI Overviews, where less clicks to websites is the new normal. Clicks.

1 week ago | searchengineland.com | Danny Goodwin

AI Overviews are now less likely to cite pages that rank in Google’s top 10 organic positions, according to new BrightEdge data. This change was observed following Google’s March 2025 core update. By the numbers. The overlap between AI Overview citations and Google’s top 10 organic positions dropped from 16% to 15% following the March 2025 core update. Why we care. Tens of millions of searches per day now feature AI-generated summaries that don’t cite the highest-ranked results from organic search.

2 weeks ago | searchengineland.com | Danny Goodwin

Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors approved a formal Plan of Dissolution and Liquidation. The San Francisco-based software provider, founded 19 years ago (in April 2006), was once a leading search and social marketing platform. Why we care. Marin was one of the first companies to offer a cross-channel ad management platform to help advertisers optimize campaigns.

2 weeks ago | searchengineland.com | Danny Goodwin

Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. This was shared by Aleyda Solis today on LinkedIn:This change was part of the January 2025 update of the Search Quality Rater Guidelines.