Danny Goodwin

1 week ago | martech.org | Danny Goodwin

Google’s AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. That’s a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Google’s introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago. Google is forever changed and is becoming more of an answer engine than a search engine.

1 week ago | harro.com | Danny Goodwin

Google’s AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. That’s a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Google’s introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago. Google is forever changed and is becoming more of an answer engine than a search engine.

2 weeks ago | searchengineland.com | Danny Goodwin

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion. Why we care. Did Google decide that last night wasn’t “the moment to go into details of click-through rate and conversion and so on” because they don’t want to state what is becoming clear to most of us? That click-through rates from AI Overviews are, simply, lower?

2 weeks ago | martech.org | Danny Goodwin

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free user monetization” in 2026. That figure is forecast to grow to nearly $25 billion by 2029, of OpenAI’s total $125 billion projection. Putting that in perspective: In 2024, the company said it had $3.7 billion in revenue, which it expected would grow to $29.4 billion by the end of next year.

2 weeks ago | harro.com | Danny Goodwin

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free user monetization” in 2026. That figure is forecast to grow to nearly $25 billion by 2029, of OpenAI’s total $125 billion projection. Putting that in perspective: In 2024, the company said it had $3.7 billion in revenue, which it expected would grow to $29.4 billion by the end of next year.