Danny Sullivan

1 week ago | marketwatchmag.com | Daniel Marsteller |Danny Sullivan |Shane English

Every year, Market Watch sister publication Impact Newsletter recognizes the best-performing brands across the industry with its “Hot Brand” awards. This year, the Hot Brands roster includes 45 fast-growing brands from the wine, spirits, and RTD categories.

Mar 30, 2024 | marketwatchmag.com | Daniel Marsteller |Danny Sullivan |Shane English

Each year, Impact salutes the top-performing brands across the industry with its “Hot Brand” awards. This year, the Hot Brand roster includes 50 fast-growing brands from the wine, spirits, and spirits-based RTD categories. There are three ways to qualify as an Impact Hot Brand: A contender must have shown double-digit growth in each year from 2021-2023, or be an established player with at least 15% growth in 2023, or be a top ten brand with at least 5% growth in 2023 and 15% growth since 2020.

Jan 5, 2024 | marketwatchmag.com | Daniel Marsteller |Danny Sullivan |Shane English

Each year, Market Watch sister publication Impact Newsletter honors the best-performing wine, spirits, and beer brands in the U.S. market over the past decade with its “Blue Chip Brands” honor roll. Amid fluctuating economic conditions, shifting consumer tastes, and unforeseen geopolitical challenges, these standout brands have done no less than set the pace in the drinks business over the long term.

Nov 1, 2023 | dannysullivan.com | Danny Sullivan

I found myself part of The Verge’s article about SEO today, and I wanted to address some of the things that are specific to me. For background, this is my personal blog. What I’m writing here in this post isn’t officially from Google. No one at Google has reviewed it. These are my personal thoughts. From the article:After Cutts left, Google replaced him with a handful of people, none of whom could quite fill his shoes: “Those personalities sometimes were standoffish,” Forrester told me.

Oct 23, 2023 | marketwatchmag.com | Daniel Marsteller |Danny Sullivan |Shane English

Each year, Market Watch sister publication Impact recognizes the fastest-growing smaller brands from around the drinks business with its “Hot Prospect” awards. This year, a total of 87 brands from the wine, spirits, and RTD cocktail categories met Impact Databank’s criteria to earn the honor. To qualify as a Hot Prospect, brands must have achieved at least 15% depletions growth for 2022, while also showing consistent growth in the two preceding years.