Daphane Cassidy

1 week ago | nssf.org | Daphane Cassidy

Back to News May 9, 2025 WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is pleased to recognize BFG as the Gold Sponsor of the 2025 NSSF Marketing and Leadership Summit, taking place May 13–15 at the Opal Sol in Clearwater Beach, Florida. BFG, a trusted retail technology partner for the firearm and outdoor industry, joins an influential lineup of companies supporting this year’s Summit.

1 week ago | nssf.org | Daphane Cassidy

Back to News May 8, 2025 In today’s rapidly evolving retail landscape, firearm businesses face a unique challenge: how to grow sustainably in a digital-first world while navigating regulatory and platform limitations. Josh Weinstein, Director of Sales at Coreware, shares practical advice for retailers looking to build or improve their online presence.

2 weeks ago | nssf.org | Daphane Cassidy

Back to News April 30, 2025 At the 2024 NSSF Marketing and Leadership Summit, Landon DePasquale, Strategic Clients Director at AmericanEagle.com, shared experience-driven insights into how firearm retailers and manufacturers can better position themselves in today’s rapidly changing digital landscape. While his role involves advising clients on digital strategy and execution, the lessons he shared apply to businesses of any size looking to improve their online presence.

3 weeks ago | nssf.org | Daphane Cassidy

Back to News April 24, 2025 Reaching New Audiences with Respect and Strategy Top Shot Season 4 champion and 2A advocate Chris Cheng took the stage at the NSSF Marketing and Leadership Summit with a mission: to help companies in the firearm industry better connect with non-traditional demographics, without compromising their values or risking “cancellation.” Cheng, who has spent years championing diversity and inclusion in the Second Amendment space, says the key to industry growth lies in...

3 weeks ago | nssf.org | Daphane Cassidy

Back to News April 21, 2025 WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, invites firearm retailers, range operators and shooting sports entrepreneurs to the 2025 Range-Retailer Business Expo™, taking place July 16–17 at the Palm Beach County Convention Center in West Palm Beach, Florida. This premier mid-year event is designed to equip businesses with the tools, strategies and inspiration essential for success.