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3 weeks ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on June 2, 2025Adidas has continued to stay ahead of the curve in identifying up-and-coming talent in basketball through name, image, and likeness initiatives. The global sports apparel brand has selected eight talented high school basketball players to headline the next chapter of its NIL roster.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on May 27, 2025Texas A&M quarterback Marcel Reed is taking name, image, and likeness to new heights … literally, with his recent partnership with ENG Aviation Group. Although they are known for providing top-tier private jet charters, ENG Aviation Group also provides organ transplant transportation.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on May 22, 2025One of the leading consultancies in collegiate sports partnerships, College Athletics Management (CAM), is teaming up with Refried Apparel to help universities address product inventory issues related to the transfer portal. Widely known for their contributions to sustainable upcycling, Refried Apparel has worked closely with professional sports teams across the MLB, NBA, and NHL, configuring their unsold clothing into trendy yet sustainable attire.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on May 21, 2025Syracuse head football coach Fran Brown has become the first coach to sign with Network, a sports marketing agency. While high school and collegiate athletes build their brands to capitalize on name, image, and likeness opportunities during their playing careers and beyond, Brown has taken a similar approach as a coach. Brown believes Network will be instrumental in helping build his brand off the field.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on May 15, 2025As we approach the fourth anniversary of name, image, and likeness, let’s examine the rise of its $1 billion-plus economy. This past year has brought notable changes to NIL, including deals with influential voices on and off the field and the landmark decision of the House v. NCAA legal settlement, which will allow athletes to participate in revenue sharing with their respective institutions.
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2 months ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on April 7, 2025High School basketball star and social media sensation Eli Ellis is the latest athlete to join Under Armour’s emerging name, image, and likeness roster. Ellis will star in the newest installment of Under Armour’s creative video series“Let Them Talk,” which began with South Carolina women’s basketball earlier this year.
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2 months ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on April 1, 2025As Paige Bueckers gears up for her final NCAA tournament run, she’s not just chasing UConn’s 12th national title—she’s closing the book on one of the most decorated careers in women’s college basketball history. A former Naismith, Wooden, and AP Player of the Year, Bueckers has left her mark on the court and beyond.
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Mar 13, 2025 | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 13, 2025Four-time NBA champion and two-time MVP Stephen Curry is heading back to school. Per ESPN’s Shams Charania, Curry will be the assistant general manager of basketball for his alma mater, Davidson College. Curry is the first active professional athlete in a major American sport to take on a collegiate administration role. “The Davidson experience is top notch,” Curry said in a statement released by the school.
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Mar 13, 2025 | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 13, 2025Texas A&M has reportedly signed one of the largest media rights deals in college sports history. According to Billy Liucci of TexAgs, Texas A&M has signed a fully guaranteed multimedia rights deal with Playfly Sports Properties worth $515 million over 15 years. The deal would increase Texas A&M’s annual multimedia rights revenue from $18 million to $34 million.
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Mar 7, 2025 | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 7, 2025Blenders Eyewear is celebrating its 13th anniversary on March 6, and to commemorate its success, they are donating $100,000 to San Diego State’s MESA Collective to help support its presence within name, image, and likeness. Focused on empowering SDSU college athletes, the Mesa Collective provides resources and opportunities to help them thrive in the NIL landscape. This is not the first time Blenders has collaborated with the MESA Collective.
