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2 weeks ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on April 7, 2025High School basketball star and social media sensation Eli Ellis is the latest athlete to join Under Armour’s emerging name, image, and likeness roster. Ellis will star in the newest installment of Under Armour’s creative video series“Let Them Talk,” which began with South Carolina women’s basketball earlier this year.
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3 weeks ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on April 1, 2025As Paige Bueckers gears up for her final NCAA tournament run, she’s not just chasing UConn’s 12th national title—she’s closing the book on one of the most decorated careers in women’s college basketball history. A former Naismith, Wooden, and AP Player of the Year, Bueckers has left her mark on the court and beyond.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 13, 2025Four-time NBA champion and two-time MVP Stephen Curry is heading back to school. Per ESPN’s Shams Charania, Curry will be the assistant general manager of basketball for his alma mater, Davidson College. Curry is the first active professional athlete in a major American sport to take on a collegiate administration role. “The Davidson experience is top notch,” Curry said in a statement released by the school.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 13, 2025Texas A&M has reportedly signed one of the largest media rights deals in college sports history. According to Billy Liucci of TexAgs, Texas A&M has signed a fully guaranteed multimedia rights deal with Playfly Sports Properties worth $515 million over 15 years. The deal would increase Texas A&M’s annual multimedia rights revenue from $18 million to $34 million.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 7, 2025Blenders Eyewear is celebrating its 13th anniversary on March 6, and to commemorate its success, they are donating $100,000 to San Diego State’s MESA Collective to help support its presence within name, image, and likeness. Focused on empowering SDSU college athletes, the Mesa Collective provides resources and opportunities to help them thrive in the NIL landscape. This is not the first time Blenders has collaborated with the MESA Collective.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 4, 2025Florida State and Clemson are expected to settle their ongoing legal battles with the ACC, which could birth a new revenue distribution model. According to ESPN, the ACC Board of Directors will hold a conference call on Tuesday to review the settlement terms. Additionally, board members from both Clemson and Florida State are set to meet at noon ET to firm up the framework. Associated Press reports that the settlement will influence a new revenue distribution model.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on March 3, 2025Notre Dame Fighting Irish running back Jadarian Price has inked a name, image, and likeness deal with renowned Houston luxury jeweler Johnny Dang. In conjunction with the partnership, Price was presented with a custom piece at Dang’s flagship jewelry store in Houston. While the deal will help the Fighting Irish star improve his jewelry collection, Price identifies this partnership as a way to build strong connections. “It’s gonna go a long way,” Price told TMZ Sports.
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1 month ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on February 28, 2025The University of New Orleans basketball team has announced that iconic New Orleans music, entertainment, and entrepreneur Percy “Master P” Miller is now president of the university’s basketball operations. Master P adds to the growing list of general managers hired by athletic departments ahead of the new revenue-sharing era. The proud New Orleans native expressed tremendous excitement about the opportunity to usher in a new era for the Privateers.
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2 months ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on February 18, 2025Tennis star and internet sensation Anna Frey has entered into a name, image, and likeness partnership with the candy company Nerds.
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2 months ago | 
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on February 10, 2025Texas Longhorns quarterback Arch Manning is the latest member of Red Bull’s name, image, and likeness roster. Red Bull announced the partnership on its Instagram account, featuring a video of Manning with the caption “target locked, wiiings secured @archmanning.” In the post, Manning can be seen spinning a football in midair while cracking open a can of Red Bull and taking a sip right before he catches the ball and throws it through a bullseye.
