
Darian Kelly
Articles
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2 weeks ago |
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on May 22, 2025One of the leading consultancies in collegiate sports partnerships, College Athletics Management (CAM), is teaming up with Refried Apparel to help universities address product inventory issues related to the transfer portal. Widely known for their contributions to sustainable upcycling, Refried Apparel has worked closely with professional sports teams across the MLB, NBA, and NHL, configuring their unsold clothing into trendy yet sustainable attire.
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2 weeks ago |
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on May 21, 2025Syracuse head football coach Fran Brown has become the first coach to sign with Network, a sports marketing agency. While high school and collegiate athletes build their brands to capitalize on name, image, and likeness opportunities during their playing careers and beyond, Brown has taken a similar approach as a coach. Brown believes Network will be instrumental in helping build his brand off the field.
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3 weeks ago |
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on May 15, 2025As we approach the fourth anniversary of name, image, and likeness, let’s examine the rise of its $1 billion-plus economy. This past year has brought notable changes to NIL, including deals with influential voices on and off the field and the landmark decision of the House v. NCAA legal settlement, which will allow athletes to participate in revenue sharing with their respective institutions.
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2 months ago |
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on April 7, 2025High School basketball star and social media sensation Eli Ellis is the latest athlete to join Under Armour’s emerging name, image, and likeness roster. Ellis will star in the newest installment of Under Armour’s creative video series“Let Them Talk,” which began with South Carolina women’s basketball earlier this year.
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2 months ago |
businessofcollegesports.com | Darian Kelly |Kristi Dosh
Last Updated on April 1, 2025As Paige Bueckers gears up for her final NCAA tournament run, she’s not just chasing UConn’s 12th national title—she’s closing the book on one of the most decorated careers in women’s college basketball history. A former Naismith, Wooden, and AP Player of the Year, Bueckers has left her mark on the court and beyond.
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