Darius Miller

Oct 31, 2023 | coxtoday.smu.edu | Sean Wang |Darius Miller |Wendy Bradley |Staci Parks

When the world’s most valuable brands—Apple, Amazon, Google—enter new digital industries, do they encourage or discourage product market competition? In new research, Strategy Professor Wendy Bradley of SMU Cox and Julian Kolev of the U.S. Patents and Trademark Office analyze new products and services in the digital world, which helps in explaining the rise of intangible assets among firms.