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Oct 31, 2024 | 
bizcommunity.com | Mongezi Mtati |Brendan Seery |Dave Bussiere
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UK advertising spending reached £10 billion in the second quarter of 2024, representing a 13.4% increase, according to the latest Advertising Association/Warc Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023.
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Oct 30, 2024 | 
bizcommunity.com | Kevin Buckland |Harry Robertson |Andre Cilliers |Dave Bussiere
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The dollar backed off a three-month peak on Wednesday, 30 October 2024 as investors waited for key economic data, while bitcoin sat close to a record high as traders raised their bets on a Donald Trump victory in next week's presidential election.
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Oct 30, 2024 | 
bizcommunity.com | Dave Bussiere |j Siguru Wahutu |David K. Cheruiyot |Geetanjali Saluja
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In a significant shift for one of America’s most prominent newspapers, Washington Post owner Jeff Bezos has defended the decision to stop making presidential endorsements, arguing that it could enhance the paper’s credibility. This move, which marks a departure from a decades-long tradition, comes amidst public scrutiny and a reported decline in subscribers.
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Oct 29, 2024 | 
bizcommunity.africa | Mongezi Mtati |Brendan Seery |Dave Bussiere
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In 2025, The Loeries is looking to drive a stronger, more impactful creative spirit across the region with a campaign that is designed to act as a rallying call for creative excellence. The Loeries is inviting agencies to create the Loeries campaign for 2025.
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Oct 29, 2024 | 
bizcommunity.com | Mongezi Mtati |Brendan Seery |Dave Bussiere |Eve Pennington
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Involving employees in sustainability strategies is key to future success. This is one of six findings of Scopen’s 4th edition Sustainability Study in Latin America report.
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Oct 29, 2024 | 
bizcommunity.com | Mike Abel |Mongezi Mtati |Brendan Seery |Dave Bussiere
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The recently formed Up&Up Group has acquired a strategic stake in content marketing agency 2Stories. Up&Up Group has acquired a strategic stake in 2Stories.
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Oct 28, 2024 | 
metrophiladelphia.com | Dave Bussiere
Americans will soon elect their next president after a race for the White House that is essentially tied. From a marketing perspective, think of Republican Donald Trump and Democrat Kamala Harris as each holding 45 percent market share. The remaining 10 percent includes undecided voters and people disinclined to vote. My political marketing class at the University of Windsor is using a marketing lens to understand the variables that will influence the outcome on Nov. 5.
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Oct 28, 2024 | 
bizcommunity.com | Mongezi Mtati |Brendan Seery |Dave Bussiere |Paula Hulley
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In a world dominated by digital noise, Seth Godin calls for empathy, purpose, and ethical marketing, highlighting the importance of real value over short-term attention grabs. He believes that brands that focus on resonating with their audience, embracing their niche, and fostering genuine relationships will not only stand out but thrive in the long term.
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Oct 28, 2024 | 
bizcommunity.com | Andre Cilliers |Dave Bussiere |Mike Abel |Karabo Ledwaba
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The tabling of the 2024 Medium-Term Budget Policy Statement (MTBPS) is one of the key highlights in Parliament this week. Source: © Central News Central News Finance Minister Godongwana will present the MTBPS on Thursday, 30 October, at 2 pmThe Minister of Finance, Mr Enoch Godongwana, will deliver the MTBPS in the National Assembly on Wednesday, 30 October, at 2 pm.
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Oct 28, 2024 | 
bizcommunity.com | Brendan Seery |Dave Bussiere |Eve Pennington |Karabo Ledwaba
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I stopped growing at age 15. By then I towered over many of my schoolmates, but they soon caught up. My size made me a natural choice to be a rugby prop, at least in the beginning. This is by way of saying that I will always be a staunch supporter of the Front Row Union. That’s why, a few weeks ago, I was drawn to an ad featuring Malcolm Marx, our Springbok hooker but who, as every Lions fan will tell you, was prepared for the Big Time in Joburg.
