Dave Morgan

2 months ago | mediapost.com | Dave Morgan

Last week, I wrote about why I am so bullish on independent agencies driving significant growth for our industry in 2025 and beyond. Today, in a related piece, I want to focus on the phenomena over the past decade or so of many local newspaper, radio and TV companies morphing from channel-focused ad sellers to omnichannel local marketing services companies. It was a natural transition.

Jan 23, 2025 | mediapost.com | Dave Morgan

I am a close watcher of the agency business in the U.S., and am very big on independent agencies in 2025 and beyond. Here are my six reasons why:Close to clients and their needs. First and foremost, independent agencies are much smaller than holding company alternatives, operating in flatter, founder-led organizations with few or no layers between top agency talent and the clients that they serve.

Jan 16, 2025 | mediapost.com | Dave Morgan

As all of us who attended the CES in Las Vegas last week know, we are in the age of AI. Those letters were plastered everywhere out there, literally. Every talk, every booth, and way too many conversations started and ended with the thought that AI is going to change everything. I agree the emergence of AI is transformational for many, many businesses, and certainly the world of technology-driven advertising that I inhabit today.

Jan 9, 2025 | mediapost.com | Dave Morgan

Massive, open, unregulated and unruly markets are rarely good places to sell premium goods if you care about getting the best pricing, best buyers and certainty of sale. That’s why the best fine art is sold at auction at Sotheby’s and Christie's, not on Craig’s List or eBay.

Dec 5, 2024 | mediapost.com | Dave Morgan

It might not surprise you that not everyone in our industry defines CTV the same way.