David Adler

1 week ago | netinfluencer.com | David Adler

Mongolia has achieved representation at the Cannes Lions International Festival of Creativity for the first time, as Enkhbayasgalan Tungalag joins the Outdoor category jury. Tungalag, CEO of KMG Creative Group in Ulaanbaatar, told Campaign that the appointment is “a humbling milestone” for the Mongolian creative community. The Mongolian advertising market operates with modest budgets compared to regional powerhouses, according to Tungalag.

1 week ago | netinfluencer.com | David Adler

YouTube has introduced “Open Call,” a new feature powered by YouTube BrandConnect that enables advertisers to discover and partner with multiple creators simultaneously. Announced at Cannes Lions 2025, the tool aims to democratize and accelerate branded content creation within YouTube’s ecosystem, which contributed over $55 billion to the U.S. GDP in 2024, according to recent research by Oxford Economics.

1 week ago | netinfluencer.com | David Adler

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans. The Manchester-based beauty brand, launched in 2020 by model and influencer Jess Hunt alongside co-founder Jenna Meek, selected Vagabond following a competitive pitch process, according to Prolific North. Vagabond Digital will manage REFY’s PPC strategy across all territories and product lines as the beauty company focuses on international markets.

1 week ago | netinfluencer.com | David Adler

Creator monetization platform Fanfix has surpassed $170 million in creator payouts. The platform, which focuses on enabling direct-to-fan revenue without reliance on advertising or brand partnerships, now hosts more than 15 million active users. The milestone represents a significant increase from the $100 million payout mark reported in August 2024.

1 week ago | netinfluencer.com | David Adler

The 2025 “Digital News Report” by Reuters Institute reveals a continuing shift away from traditional news media toward social platforms and creator-driven content, with significant implications for how information reaches global audiences. Traditional media outlets struggle with declining engagement and stagnant digital subscriptions, while independent creators and video platforms are gaining prominence in the news ecosystem.