David Ahlstrom

2 weeks ago | onlinelibrary.wiley.com | Mingqiong Mike Zhang |Fang Lee Cooke |David Ahlstrom |Nicola McNeil

1 Introduction We live in a digital age (Si et al. 2023). Data-fuelled and machine-learning algorithms have become widespread and are increasingly permeating organisational life and activity from decision making and operational optimization to marketing and service delivery (Burrell and Fourcade 2021; Gong et al. 2024; Leonardi and Treem 2020; Noponen et al. 2024).