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Oct 22, 2024 | 
medium.com | David Baer
David Baer·FollowPublished inSmall Business Marketing Strategy·4 min read·--Years ago, I had an opportunity to hear Rory Sutherland from Ogilvy speak about consumer choices. The kinds of choices we think are in our control — but are really not.
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Oct 8, 2024 | 
thedavidbaer.medium.com | David Baer
David Baer·Follow5 min read·--If you’re like most business owners I know, you’ve been on the marketing treadmill for a while — running ad campaigns, sending out email blasts, posting on social media, maybe even hosting webinars. But despite all that effort, results are inconsistent. One month’s great, the next is crickets. You’re not alone. Marketing today is a puzzle with too many pieces, and most businesses are stuck trying to figure out which ones fit. But what if you didn’t have to guess?
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Aug 18, 2024 | 
medium.com | David Baer
A few weeks ago I had the opportunity to coach a group of high school students at the OAME Youth Entrepreneurship Conference. They were tasked with coming up with a business idea and pitching it. The initial idea was for a fitness accountability app. By the end of the day, they’ve pivoted to a completely different concept — a membership-based program connecting students with shared learning interests.
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Jun 27, 2024 | 
davebaer.medium.com | David Baer
Claude 3.5 Sonnet writes about the meaning of life and the human condition, in the form of a Garfield X Zero Dark Thirty fan fiction. In the heart of a sprawling metropolis, where steel and glass pierce the sky like the aspirations of humanity, there lives a woman named Maya. Her eyes, deep pools of determination, reflect the weight of a world she's sworn to protect.
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Jun 27, 2024 | 
davebaer.medium.com | David Baer
INT. MAYA'S SUBCONSCIOUS - TIMELESSWe're in a vast, ever-shifting landscape. Imagine M.C. Escher designed a funhouse while on a lasagna bender. MAYA stands in the center, looking lost and confused. GARFIELD lounges on a floating piece of geometry, licking his paw. MAYAWhere... where are we? GARFIELD(gesturing vaguely)Welcome to your mind, kiddo. Or what's left of it after a decade of government-sanctioned paranoia. MAYAMy mind? But it's so... GARFIELDMessed up?
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May 25, 2024 | 
davebaer.medium.com | David Baer
Yes, but it might involve digging a very large hole. An inescapable aspect of being human is trying to parse your subjective existence with the outside world. Should you give a shit about gravity, Chinese millitary exercises or just blissfully ignore the outisde world and think about what to eat for lunch? There are a lot of things about the way the world works which are counter intuitive. That good people do bad things, visa versa.
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May 24, 2024 | 
davebaer.medium.com | David Baer
If you're holding a coin, change is literally within your grasp. The same reason you're unhappy or can't commit to exercising, eating healthy, finishing the fucking book, or didn't succeed in life can all be easily cured in this miracle "hack" that takes only seconds. By miracle specifically I mean it would be a miracle if it actually worked but, hell anything's possible right? That's the idea at least.
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Jan 13, 2024 | 
thedavidbaer.medium.com | David Baer
We live in a world saturated with brands, ads, and carefully crafted messaging. Consumers have developed “banner blindness” and a knee-jerk skepticism of anything that looks and sounds overly polished. In this environment, the well-trodden path to growth no longer works. Brands pursuing business-as-usual are ignored at best and resented at worst. To cut through the noise, smart companies are embracing an “anti-brand” approach — deliberately breaking conventions to spark intrigue and loyalty.
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Jan 6, 2024 | 
medium.com | David Baer
We’re all guilty of it. Including me. There’s a subtle art, long buried under years of bad habit, that I’ve realized I need to resurrect in my own personal activity: the art of listeningAs we’re getting started with a New Year, I’ve made a pact with myself to not just hear but genuinely listen as I find myself in more and more sales conversations. Specifically, to reduce my default of jumping in mid-conversation to inject my thoughts or ideas.
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Nov 20, 2023 | 
davebaer.medium.com | David Baer
Iran is in many ways a modern society with deep rich history, now Iran nuclear capabilities have expanded and are a considerable threat. Unfortunately for both Israel and Iran the roots of religious warfare go too deep to set aside the despite both being modern civilized countries. The recent tariffs on Iran have put them in a bad position, reminiscent to the German's position after WWI of being strangled by economic sanctions.
