David E. Zoia

Michigan

Senior Director of Content at WardsAuto

Automotive Writer and Analyst at Freelance

I write about autonomous vehicles, electrification and other advanced automotive technology for Wards Intelligence.

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Articles

Ram Ups Ante in U.S. Pickup Market With 10-Year Powertrain Warranty

1 week ago | wardsauto.com | David E. Zoia

AUBURN HILLS, MI – Higher prices – and better build quality – have consumers keeping their vehicles longer and longer, and that has inspired Stellantis’ Ram brand to launch an industry-first 10-year/100,000-mile (162,000-km) powertrain warranty in the U.S.Owners are keeping their vehicles on average for 12.6 years, and 85% are financing them for seven years or more, Ram CEO Tim Kuniskis notes here at a backgrounder on the brand’s latest product and marketing initiatives.
David E. Zoia | Wards Auto

1 week ago | wardsauto.com | David E. Zoia

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Ram Launches Marketing Offensive

2 weeks ago | wardsauto.com | David E. Zoia

AUBURN HILLS, MI – Stellantis’ Ram brand is launching a new advertising campaign, “Never Stop Being American,” as it looks to continue what CEO Tim Kuniskis says is strong momentum in the U.S. retail market. The new marketing effort comes on the heels of the creation of a new tagline for the brand – “Nothing Stops Ram” – and follows by less than a week an announcement that Ram is reentering NASCAR racing.
Iconic Hemi V-8 to Return to Ram's Lineup

3 weeks ago | wardsauto.com | David E. Zoia

David Zoia, Senior Contributing EditorAUBURN HILLS, MI – It’s back, and that’s good news for Ram pickup fans, many of whom will be greatly relieved to know they haven’t seen the last of the Hemi after all. The iconic V-8 engine, which was dropped from the truck brand’s lineup for the 2025 model year, is returning to the fold.
Arm CPU Tech Aimed at AI-Defined Vehicles

3 weeks ago | wardsauto.com | David E. Zoia

Semiconductor technology specialist Arm is launching a new central processing unit (CPU) platform it says will cut engineering demand for automakers 20% and trim vehicle-development time 12 months as the industry moves past the software-defined-vehicle stage and toward artificial-intelligence-defined vehicle architectures. The AI-defined vehicle, a concept that appeared to surface for the first time late last year, is the next leap eyed in automotive electronics.
Hyundai Does It Again With Ioniq 9 Family Hauler

1 month ago | wardsauto.com | David E. Zoia

Hyundai’s certainly had our number, and it’s no different in 2025, with the new Ioniq 9 battery-electric family hauler the latest to successfully crack the Wards 10 Best Interiors and UX code for pace-setting design and functionality. The name Ioniq evokes both electrical charge and classic architecture, and those concepts are abundant in the vibrant displays and flowing lines of the Ioniq 9’s upscale and contemporary cabin.
Eye Candy, and So Much More

1 month ago | wardsauto.com | David E. Zoia

To us, the optics are crystal clear: The Cadillac Optiq is a winner. Though spawned from General Motors’ now ubiquitous battery-electric-vehicle architecture, Cadillac has managed to carve out a unique experience with the new 2026 Optiq, just arriving at U.S. dealers. Simply put, the small luxury CUV embraces risk – and we like that.
Precision GPS Could Be Key to Unlocking AV Potential

2 months ago | wardsauto.com | David E. Zoia

YPSILANTI, MI — The specially equipped demonstration car moves slowly through the tight, winding course carved out by a series of orange traffic cones stationed around an empty lot here at the American Center for Mobility proving ground. The track is just slightly wider than the car itself, but the vehicle is traveling only at about 5 mph (8 km/h). Normally, driving at such a low speed would make it fairly easy to avoid mowing down one of the cones.
VW Deal Another Step in Mobileye’s Autonomous-Drive Journey

2 months ago | wardsauto.com | David E. Zoia

David Zoia, Senior Contributing EditorA deal to collaborate with Volkswagen and Valeo on next-generation Level 2-plus (hands off, eyes on) advanced driver-assistance system technology puts Mobileye more firmly on the path to achieving the autonomous-driving ambitions the Israel-based developer detailed at CES 2025 in Las Vegas in January.
Hailo’s New Chip GenAI Ready

Feb 24, 2025 | wardsintelligence.informa.com | David E. Zoia

Article Insights Executive Summary The Hailo 10 chip, designed specifially to run large language models on edge devices, is said to deliver processing speed of 40 TOPS and consume less than 3.5 watts of power in doing so. Unlock this content with a Wards Intelligence subscription. Access to this content requires a Wards Intelligence subscription. Already subscribed? Log in here. Wards Intelligence has been delivering trusted data and insight to the automotive industry for 100 years.