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Dec 27, 2024 | 
directsellingnews.com | David Lee
GOOGLE LENS HAS INTRODUCED SEVERAL FEATURES that businesses can leverage to enhance marketing strategies, product research and customer engagement. According to Wired, Google Lens produces 20 billion visual searches a month. These AI-powered tools transform how consumers interact with products, bridging the gap between the physical and digital worlds. The “multimodal” approach means users can search with video, images and voice inputs.
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Dec 20, 2024 | 
directsellingnews.com | David Lee
Experiential retail is transforming the way brands interact with consumers, offering immersive and engaging in-store experiences that go beyond traditional shopping. As ecommerce continues to grow, many physical stores are evolving into more than just a place to shop and offering experiences that create an emotional connection between the customer and the brand.
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Nov 22, 2024 | 
directsellingnews.com | David Lee
BRO.vector/shutterstock.com Push notifications have become a powerful tool for businesses and marketers to distinguish their apps and increase customer engagement. With mobile usage on the rise, push notifications offer an opportunity for direct selling companies and distributors to drive user retention and re-engagement. However, the effectiveness of push notifications depends heavily on personalization and timing. When done right, they can significantly enhance engagement.
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Nov 16, 2024 | 
directsellingnews.com | David Lee
Kemarrravv13/shutterstock.com In June, Apple and OpenAI announced a partnership to implement ChatGPT into Apple products and operating software. Many new features launched in the iPhone 16 that released in September. These will give marketers and home business owners tools that can elevate product demonstrations, social media content, event planning and business presentations.
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Oct 27, 2024 | 
directsellingnews.com | David Lee
With inflation straining household budgets, more than half of Americans have turned to side hustles to make ends meet, according to a MarketWatch Guides survey conducted in early 2024. This trend is even more common among younger generations, with 71 percent of Gen Z and 68 percent of Millennials engaging in side hustles. Even 32 percent of Baby Boomers have some type of side gig.
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Oct 18, 2024 | 
directsellingnews.com | David Lee
Infographics are a dominant tool in content marketing, digital communication and education. They offer a visually engaging way to present complex data, making information easier to digest and share. The use of infographics has skyrocketed in recent years, driven by the need for quick, effective communication in a world overloaded with information. Infographics are popular and effective for several key reasons. Visual Appeal / People are inherently drawn to visuals.
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Sep 27, 2024 | 
directsellingnews.com | David Lee
Customers today are flooded with marketing messages and sales offers, so evolving your strategies is crucial to capturing and creating loyal customers. Two potent strategies that have stood the test of time and evolved with technology are cross-selling and upselling. These techniques boost revenue and enhance customer satisfaction, helping increase retention. Research firm McKinsey reports that cross-selling can increase profits by 30 percent.
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Sep 13, 2024 | 
directsellingnews.com | David Lee
antishock/shutterstock.com Does your company need a complete rebrand? How do you know? According to Landor, 74 percent of S&P 100 companies rebrand within their first seven years of operation. Completely rebranding your company is a massive undertaking. It demands a thorough understanding of your core values; a strategic vision for your future; and a meticulous execution plan to ensure that the new brand identity resonates with existing customers while attracting new ones.
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Aug 8, 2024 | 
techsling.com | David Lee
Search engine optimization (SEO) is an ever-evolving field that requires businesses to stay agile and adaptive to keep up with changing algorithms, user behavior, and technological advancements. One of the most transformative forces shaping the future of SEO is artificial intelligence (AI). By leveraging AI, businesses can address SEO challenges in real-time, allowing them to maintain a competitive edge in the digital landscape.
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Jul 7, 2024 | 
directsellingnews.com | David Lee
Surveys stand as crucial tools for extracting insights, understanding trends and making informed decisions. As technology evolves and societal norms shift at an increasingly rapid pace, the data-gathering methods, platforms and evaluations continue to change but also reveal deeper and more valuable insights. Here are seven important trends to consider when conducting survey research.
