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David Linich

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  • 2 weeks ago | strategy-business.com | Tensie Whelan |David Linich

    ResearchbyNYUStern’sCenterforSustainableBusinessandPwChighlightsthedifferencesbetweenmessagesthatconnectwithcustomersandthosethatmiss. Photographby OscarWong,GettyImagesPlentyofshopperssaytheyprefersustainableproductsoverordinaryones. Yetforconsumerproductcompanies,tappingintothisgreendemandcanprovetricky. Onechallenge:establishingthatsustainableproductsdoofferthegrowthpotentialandpricepremiumsthatjustifyinvestingintheirdevelopment.

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