David Linich
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greenbiz.com
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1 month ago |
strategy-business.com | Tensie Whelan |David Linich
ResearchbyNYUStern’sCenterforSustainableBusinessandPwChighlightsthedifferencesbetweenmessagesthatconnectwithcustomersandthosethatmiss. Photographby OscarWong,GettyImagesPlentyofshopperssaytheyprefersustainableproductsoverordinaryones. Yetforconsumerproductcompanies,tappingintothisgreendemandcanprovetricky. Onechallenge:establishingthatsustainableproductsdoofferthegrowthpotentialandpricepremiumsthatjustifyinvestingintheirdevelopment.
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