
David Linich
Featured in:
greenbiz.com
Articles
-
2 weeks ago |
strategy-business.com | Tensie Whelan |David Linich
ResearchbyNYUStern’sCenterforSustainableBusinessandPwChighlightsthedifferencesbetweenmessagesthatconnectwithcustomersandthosethatmiss. Photographby OscarWong,GettyImagesPlentyofshopperssaytheyprefersustainableproductsoverordinaryones. Yetforconsumerproductcompanies,tappingintothisgreendemandcanprovetricky. Onechallenge:establishingthatsustainableproductsdoofferthegrowthpotentialandpricepremiumsthatjustifyinvestingintheirdevelopment.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →