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Mar 20, 2024 | 
morethandigital.info | David Schneider
Not every company is ready for more growth. Often there is a lack of clear leadership and the necessary infrastructure to scale up quickly. In fact, growing too fast can put even great companies in trouble. In this article, we look at the biggest dangers a company faces when it grows too quickly
In an interview, Bill Hewlett and David Packard, the founders of HP, were asked what the most important piece of advice they would give to young entrepreneurs was.
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Dec 13, 2023 | 
morethandigital.info | David Schneider
The article highlights three key factors that will permanently change our reality. The effects on companies, society and our individual lives are not yet foreseeable, but we can already learn to deal with them and be better prepared for the future. A macabre example from economic history teaches us what can happen if we ignore these developments.
Digitalization is on everyone’s lips.
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Nov 16, 2023 | 
morethandigital.info | David Schneider
Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.
Why should you optimize sales and marketing?
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Oct 16, 2023 | 
morethandigital.info | David Schneider
Increase revenue from every customer contact and thus achieve better results with less effort – the use of an effective value ladder makes it possible.
What is a Value Ladder? Every company offers products, no matter in what form. It is one thing to offer only a certain single product at one price. A value ladder allows customers to see the entire product portfolio.
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Sep 14, 2023 | 
morethandigital.info | David Schneider
Making a product so irresistible that customers simply have to buy it – does that work? Can you use it to make a company a guaranteed success? Does it provide a “formula” for success? One of the largest corporations in the USA wanted to do just that. But read for yourself what came of it.
The problem with business startupsAccording to statistics, 90% of businesses fail in the first 5 years after they are founded.
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Aug 9, 2023 | 
morethandigital.info | David Schneider
The challenge for SMEs to digitizeSMEs have a harder time digitizing areas of the business compared to a large company or even corporation due to several reasons. The most obvious difference is budget. New technologies come with high risks and often require high investments. If a mistake happens or a project fails, a corporation simply writes it off.
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May 30, 2023 | 
morethandigital.info | David Schneider
Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of – all from the comfort of our couch on our cell phone.
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May 18, 2023 | 
morethandigital.info | David Schneider
Every uncertain experiment or every company that goes down previously unknown paths must beware of a so-called black swan. This refers to an event that is highly improbable, but can have the most serious effects on markets, customers, one’s own product or one’s own company. Disruptive innovations and new technologies can be particularly affected. They must always be able to react to such an event – or face devastating consequences.
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Apr 20, 2023 | 
morethandigital.info | David Schneider
Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.
In his book “Purple Cow,” Seth Godin describes the end of the so-called TV industrial complex. This refers to a system that has dominated the previous marketing landscape and enabled decades of economic growth. The idea behind it is simple and describes a previous “success formula” for economic growth.
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Mar 16, 2023 | 
morethandigital.info | David Schneider
Properly implemented digitization should lead to less resource consumption and provide more efficient processes to improve businesses. Certain rules must be followed to achieve the best possible result. In this article, you will learn how to digitize your company properly.
Why digitalize at all?
