David Tiltman

Good piece this...

Mark Barber MBE @mark_barber

ICYMI - an opinion piece by me for WARC

This one is absolutely essential viewing - just to see in what location/with what props Orlando pops up next.

WARC @WARCEditors

Now available on demand, don't miss our #WARCTalk with @System1Group's #OrlandoWood to learn what features drive long-term brand growth online - https://t.co/wmnMuCHJMo Check our the rest of our #LIONSLive sessions, also available until the end of June - https://t.co/4b4i9CB55u https://t.co/Gum948SfFR

RT @jdaykin: The show must go on, and so happy to have contributed to this #LionsLive session: WARC Presents Effectiveness in the Age of E-…

RT @BinetLes: Forget Binet & Field. The hot new combo is Field & Hurman. Their new report outlines a framework for measuring effectiveness…

RT @jdaykin: We're about to be drowned by 'would have been' #CannesLions Tweets but with #LionsLive there's plenty of free content instead.…

RT @Robertc1970: You want to know how bad the future of strategy is? I was asked for my opinion. Fortunately a bunch of brilliant planners…

RT @eaonp: Are we over-the-counter culture? | http://t.co/uXR2M0JzIw http://t.co/WiGTd6PeDX / Google #firestarters

Nielsen is looking at neuro impact of native, and relationship between TV shows and social media #warcneuro

Danger is that neuroscience is bolted on to existing testing techniques; it should be challenging them. #warcneuro

Creative strategy needs to communicate the 'real reason' to buy something as well as the (rationalised) 'good reason' #warcneuro

Emotion leads to action; reason leads to conclusions #warcneuro

Smith from Nielsen: Neuro can provide subtle 'editorial' direction to add that can have real-world impact. #warcneuro

Nielsen 'Shelter Pets' neuro case study - Warc subs can read it on http://t.co/PEj3CUsBXJ #warcneuro

Michael Smith of Nielsen: weighting creative based on neuro allows more accurate market mix modelling #warcneuro

Roughly half Nielsen's neuro work is ad testing, a further third is pack testing. #warcneuro

Neuro is not just an ad-testing tool; it's a parallel universe of research #warcneuro

Brands using implicit response research to assess each touchpoint against key brand attributes. Allows better agency briefing #warcneuro