WARC

Feb 7, 2025 | warc.com

AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.

Dec 4, 2024 | warc.com | Anna Hamill |Paul Greenwood

WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social. 01:32 – Intro to the research 05:08 – Why are influencers so popular? 08:07 – How different brands work with influencers 09:22 – Interesting findings from the report 14:07 – How can brands create effective, long-term partnerships with influencers?

Sep 12, 2024 | warc.com

TikTok’s sibling brand Douyin, which operates in China, has seen the total value of goods traded on the platform grow sharply to become a serious contender in e-commerce – the news follows mixed fortunes for the group’s e-commerce efforts around the world.

May 3, 2024 | warc.com

WARC’s Gregory Grudzinski outlines why social media parenting advice is confusing new parents and how brands can help.

Oct 18, 2023 | warc.com | Duncan Craig

National Australia Bank taps neuroscience and creativity to capture attention Banks Australia Neuromarketing National Australia Bank (NAB) is creating “memory encoding” moments that ensure their digital campaigns resonate deeply with target audiences. Why it mattersWith significant pressure on marketing budgets and a need to ensure cut through to audiences, creativity must work hand-in-hand with understanding how human attention works on a neuroscience level.