WARC

Feb 7, 2025 | warc.com

AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.

Dec 4, 2024 | warc.com | Anna Hamill |Paul Greenwood

WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social. 01:32 – Intro to the research 05:08 – Why are influencers so popular? 08:07 – How different brands work with influencers 09:22 – Interesting findings from the report 14:07 – How can brands create effective, long-term partnerships with influencers?

Sep 12, 2024 | warc.com

TikTok’s sibling brand Douyin, which operates in China, has seen the total value of goods traded on the platform grow sharply to become a serious contender in e-commerce – the news follows mixed fortunes for the group’s e-commerce efforts around the world.

Jul 4, 2024 | warc.com

Somewhere between Myspace and X, the new social media app now sitting at number one in the US App Store charts offers a text-based social experience targeted at Gen Z with the aim of being a healthy, interest-led social platform – here’s what you need to know.

May 3, 2024 | warc.com

WARC’s Gregory Grudzinski outlines why social media parenting advice is confusing new parents and how brands can help.