David Todd McCarty

1 week ago | medium.com | David Todd McCarty

BRANDINGWhy the branding industry is in such dire need of disruption and how this presents a tremendous opportunity for small agencies“Exploring a past you don’t remember in order to provide a truth you hope exists.”Not a Medium member yet? Click here to read the article. We are living in dark times. This much seems self-evident. The world is in the midst of cataclysmic change, and the level of uncertainty we face each day is astonishing.

2 weeks ago | medium.com | David Todd McCarty

BrandingThe power of storytelling in the world of authentic brandingNot a Medium member yet? Click here to read the article. There is a scene, early on in The Matrix, where Neo and Morpheus are fighting in a simulator, and when they’re done, Neo realizes his mouth is bleeding. “I thought it wasn’t real,” says Neo. “Your mind makes it real,” says Morpheus. I was watching a video of Liquid Death founder Mike Cessario, and he was talking about their early attempts at making viral marketing videos.

3 weeks ago | medium.com | David Todd McCarty

POLITICSThe function of a civil resistor is to provoke a response and to keep provoking until the authorities respond or changeNot a Medium member yet? Click here to read the article. I am not a pacifist in my heart. In my soul, I harbor murderous rage, but I have studied enough human history and behavioral psychology to know that violence begets violence and real change only comes from thoughtful opposition and strategic planning.

4 weeks ago | medium.com | David Todd McCarty

BRANDINGAs it turns out, no one needed a better mousetrap, the mice want the cheeseWe all get nostalgic. We think back to a time when things were simpler or at least more manageable. Personally, I think we just miss the optimism and possibility of our youth. Sometimes, we long for things we never even experienced or that didn’t actually exist; a phenomenon social scientists call “anemoia.” We are searching for something.

1 month ago | medium.com | David Todd McCarty

A column of questionable taste from the desk of David Todd McCarty. Follow publicationBaseballOne player isn’t the cause of an entire team’s troubles, no matter how badly they’re playingNot a Medium member yet? Click here to read the article. As far as the players who are currently not producing for the Phillies, there’s no denying that Brandon Marsh has struggled more than most. Okay, that would be all. He’s struggled mightily. He’s not even hitting his weight. He’s barely hitting above .100.