David White

Dec 8, 2024 | countypress.co.uk | David White

Thrust 2 (Image: David White) The world is constantly changing, as man comes up with new inventions and projects. It is a need in us that constantly makes us try to improve life around us. But many changes have a risk attached. Computerisation has its risk whereupon it reduces the much important personal contact and human judgement. How often have you suffered the immortal phrase “computer says no” or the computer tells the non-thinking operator that you are not you.

Dec 2, 2024 | medium.com | David White

David White·Follow4 min read·--Special Announcement: Before we dive in, I’m excited to share something valuable with you. I’ve just launched Mastering Industry Influence, a five-part email series designed specifically for business owners and managers who want to elevate their market position. You won't want to miss this if you’re serious about growing your influence while growing your business.

Dec 2, 2024 | countypress.co.uk | David White

Glyn Morgan Newsagents in Shanklin (Image: Glyn Morgan) David White, Bonchurch: It was a pleasure to experience buying my County Press, as I do, at Glyn Morgan's Newsagents in Regent Street, Shanklin, on Friday. Not only do all customers get 5p off the newspapers always, but this week as a thank you to customers, every visitor to the shop was given a gift of a chocolate bar of their choice.

Nov 26, 2024 | medium.com | David White

David White·Follow7 min read·--A significant shift is underway: the “be everywhere” marketing strategy is finally collapsing, and savvy businesses are discovering that less can be more. This is a key to online success that most online media try to hide. For years, the conventional wisdom in digital marketing has been simple: claim your stake on every emerging platform, maintain an active presence across all channels, and take advantage of every opportunity to be seen.

Nov 25, 2024 | medium.com | David White

David White·Follow7 min read·--In an era where AI-generated content floods our screens, and algorithmic recommendations shape our choices, a counterintuitive trend is emerging: the resurgence of premium digital products. As we approach 2025, consumers are increasingly willing to pay more for authentic, human-curated experiences prioritizing quality over quantity. The digital economy has been driven by a race to the bottom for years.