David White

Aug 5, 2024 | richmond.com | David White

In July, for a record sixth time, CNBC announced Virginia as 2024’s Top State for Business, and for good reason. It’s clear that businesses of all shapes and sizes are thriving across the commonwealth. At the Virginia Maritime Association, we have long seen our industry serve as a cornerstone of our local and state economies, driving commerce, creating jobs and fostering innovation.

Jun 24, 2024 | engagemartech.com | David White

David White, Founder and CEO of David White Consulting finds that in the ever-evolving landscape of marketing technology (martech) and big data, it's fascinating to see how some tried and trusted methodologies are making a comeback. So, how can you use them? For marketers, especially those with limited budgets, this evolution presents a golden opportunity to leverage powerful tools that were once out of reach.

Jun 16, 2024 | engagemartech.com | David White

David White, Founder and CEO of David White Consulting, examines how smart company owners should use marketing technology to increase customer engagement. Discover why understanding your customers is crucial for business success. Smart company owners and manage focus on customer personas, combining demographics and psychographics, to tailor their marketing strategies. Demographics include factors like age, gender, and location, while psychographics delve into values, attitudes, and lifestyles.

Jun 12, 2024 | medium.com | David White

In business, understanding and connecting with your ideal customer is paramount. This article delves into the Network Navigator Framework, a strategic approach that will help you connect with more networks than ever before. The framework focuses on the application of 5 P's - People, Purpose, Perception, Positioning, and Performance. By mastering this framework, you can transform your business approach, enhance customer relationships, and drive sustained growth.

Dec 18, 2023 | harpermacleod.co.uk | David White |Ricardo Matteo |Cinzia Duncan |Julie Doncaster

The question of whether a solicitor should determine a client’s mental capacity has arisen as the family of the late William Johnston call for a change in the law. Mr Johnston signed documents to make more than £425,000 available to his business partner while terminally ill in hospital. The family state that their father was unable to remember signing these documents less than two weeks after the event.