David Wiborg

Mar 10, 2024 | hotelexecutive.com | David Wiborg |Cambridge Seven |Robert O'Halloran |East Carolina

Balancing Sustainability and Profitability For many years this was not a positive equation, brands were forced to take initiatives to enchant and comply with guests desires that were not necessarily profitable or made any sense at the time to ensure the consumer-guests were happy. We have crossed that bridge and at this point in time technology has reached a point where being green and eco-conscious is actually profitable.