Dean DeVore

State College

Meteorologist at AccuWeather

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Articles

Are You Losing Money Selling to Yourself?

2 weeks ago | rurallifestyledealer.com | Dean DeVore

Growing up in a family dealership I spent much of my time working in the parts department. Like most dealerships, that included ordering, receiving and stocking accessories. Frequently, our sales team would “throw in” an attractive accessory at no charge to close a deal on a unit. The sales department was charged the cost of the accessory, and the parts department received credit at cost. I was glad we sold another unit, but all the work I did with that accessory was done for free.
Dealership or Museum?

1 month ago | rurallifestyledealer.com | Dean DeVore

I like museums. It is fascinating to see history preserved and I appreciate the tireless efforts of the people who do this work. However, in our industry, we are not in the business of protecting history. We are in the business of selling and supporting equipment. What would it look like if your total parts inventory were on display? Would it look like you are supporting a product or running a museum? When we work with a dealer, we usually create a parts inventory profile.
You Lost the Sale, Now What?!

Jan 14, 2025 | rurallifestyledealer.com | Dean DeVore

I like to win. Even if it is just a game of checkers, I hate to lose. What I hate most is losing a sale. It’s not just my ego on the line, now my pocketbook and the business take the hit. When a customer leaves the parts counter without making a purchase, you may shrug it off or it may bother you for a while. There is no time to lick your wounds. You need to take action right away. The first thing you must do is identify the reason for the lost sale.
Rural Lifestyle Dealer’s Best of 2024

Jan 10, 2025 | rurallifestyledealer.com | Ben Thorpe |Dean DeVore |Charlie Glass |Bob Clements

The top-performing Rural Lifestyle Dealer content of 2024 highlights key industry news, manufacturer insights, and emerging trends in the rural lifestyle equipment market. As we enter the new year, we're excited to share the stories, interviews, and articles that resonated most with our audience over the past 12 months.
Parts Inventory Insights: Cold Pizza and Caffeine - A Reason to Change

Nov 12, 2024 | rurallifestyledealer.com | Dean DeVore

Every year hundreds of dealers across the country engage in the process of checking the accuracy of their parts inventory. Many are planning that event right now using one of two different processes. I know some dealers who don’t regularly check their inventory. There is no law saying “thou shalt count your parts.” It’s not in the Bible either, I checked. It is hard work, and you may wonder if you’ve made it better or worse.
Prevent Turnover or Prepare for Turnover - Part 2

Sep 2, 2024 | rurallifestyledealer.com | Dean DeVore

As discussed in Part 1, we must try to prevent turnover. However, if we listen to the research, we will spend more time preparing for turnover than trying to prevent it. People in Generation Z have consistently indicated they plan for a shorter tenure in their positions. Most of the time they plan to stay with an employer no more than 3 years. We can try to stretch that out, but we have to accept they have different values, and it would be wise for us to prepare.
Prevent Turnover or Prepare for Turnover - Part 1

Aug 29, 2024 | rurallifestyledealer.com | Dean DeVore

We all want to retain our best employees. Focusing on preventing turnover is smart, and I certainly encourage it. When it comes to your parts department you should spend as much, or more time, preparing for turnover. Let’s look at prevention first. The Millennial generation is the largest in our workforce today. Most of your new hires are coming from this generation or the next one — Generation Z. Over the last 15 years there has been solid research done to understand these newer generations.
Digital Dirt in Your Parts Data

Jul 18, 2024 | precisionfarmingdealer.com | Dean DeVore

I hate the phrase “Garbage In, Garbage Out”. I know it’s true, but it feels like an excuse every time a computer program doesn’t deliver what I need. This isn’t exactly what we are talking about with Digital Dirt in your Parts Data. Let’s look at WHAT it is, WHY you need to address it and HOW to clean it up. WHAT is Digital Dirt? We are referring to demand history you don’t want.
Dean Devore

Jul 17, 2024 | precisionfarmingdealer.com | Dean DeVore

Precision ag startup Sentera launched an Early Access Program to preview its Aerial WeedScout product. The company says the program will provide valuable feedback and build momentum for the 2025 commercial release of Aerial WeedScout. Select input companies, equipment providers, retailers and farmers will be able to test the product through the program.
Digital Dirt in your Parts Data

Jun 25, 2024 | rurallifestyledealer.com | Dean DeVore

I hate the phrase “Garbage In, Garbage Out”. I know it’s true, but it feels like an excuse every time a computer program doesn’t deliver what I need. This isn’t exactly what we are talking about with Digital Dirt in your Parts Data. Let’s look at WHAT it is, WHY you need to address it and HOW to clean it up. WHAT is Digital Dirt? We are referring to demand history you don’t want. We call this “abnormal demand”.