Dean Murphy

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Contributor at Medium

Blogger at Freelance

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Articles

Beautiful Website but No Sales

May 7, 2024 | dean-joseph-murphy.medium.com | Dean Murphy

By Dean J Murphy It Is All About Your MessagePhoto by Alexander Shatov on Unsplash You invested hours into your website and it is a work of art. You sit back and wait for the sales to roll in. Just one problem, nobody understands what you are offering. It is All About the Message You walk into a restaurant and all the waiter talks about is farm-to-table ingredients. You look at him confused and...
Pretty Websites Do Not Sell Things

May 3, 2024 | medium.com | Dean Murphy

By Dean J Murphy Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash You have spent hours building a beautiful website. You hired an agency to help you market your business and products to the world. You launch, wait for the sales to come in, and nothing. How could that be? Your website is so beautiful, it could hang in the Louver, next to the Mona Lisa. Where did you go wrong?
People Do Not Buy the Best Products

May 1, 2024 | medium.com | Dean Murphy

People Do Not Buy the Best ProductsThey Buy the Products They Understand the FastestPhoto by Victoriano Izquierdo on UnsplashClarity of your message is key to winning customers. You know you have the best product on the market. You know your marketing message is on target. Your message explains your product, how it will help your customer with their problem, and how it will make their life better.
The Privilege of Going Second

Apr 25, 2024 | medium.com | Dean Murphy |Mehmet Yildiz

The Privilege of Going SecondPhoto by Paolo Chiabrando on UnsplashMany of your customers are undecided about buying your product. They still have doubts that your product is the solution to their problem. Most people are not pioneers. They want somebody else to go first. What if I told you there is a secret weapon that is powerful and mostly free that can bring those hesitant buyers to the finish line? This secret weapon…
A Clear Marketing Message Wins Customers

Apr 23, 2024 | dean-joseph-murphy.medium.com | Dean Murphy

A Clear Marketing Message Wins CustomersPhoto by Ben White on UnsplashHave you ever pitched an amazing product that your customers need and the response was crickets? Maybe you were not speaking their language. Customers do not care about fancy words or how long you have been around. They want to know how your product can solve their problems and make their lives better.
Got Critics?

Apr 17, 2024 | dean-joseph-murphy.medium.com | Dean Murphy

Got Critics? Photo by Jeremy Perkins on UnsplashNot everybody is in love with your business. That is ok, and here is why. Wrong Fit — Somebody who is a meat lover walks into your vegan alternative shop. This person wants a fat juicy steak and thinks pork is a substitute for a vegetable side. This customer is in the wrong place. No matter what you do, he will not be happy. You do not sell what he is looking for.
Got Critics?

Apr 17, 2024 | medium.com | Dean Murphy

Don’t WorryNot everybody is in love with your business. That is ok, and here is why. Wrong Fit — Somebody who is a meat lover walks into your vegan alternative shop. This person wants a fat juicy steak and thinks pork is a substitute for a vegetable side. This customer is in the wrong place. No matter what you do, he will not be happy. You do not sell what he is looking for. Negativity Bus — Some people live to complain.
Create a Message Your Customers Understand

Apr 16, 2024 | medium.com | Dean Murphy

Stop the JargonDo you feel like your message to your customers is getting lost in all of the noise? You are not alone. Experienced marketers as well as newcomers struggle to connect to their customers. Focus on the CustomerStop telling your story. Stop using jargon only insiders know. Focus on the real hero in your marketing message — the customer. Position yourself as the guide who helps the hero achieve the desired outcome. Do not be Luke Skywalker, be Yoda.
The Critics Are Right

Apr 16, 2024 | medium.com | Dean Murphy |Mehmet Yildiz

The Critics Are RightYou can please some of the people some of the time, all of the people some of the time, some of the people all of the time, but you can never please all of the people all of the time. — Abraham Lincoln
Starting an Online Business on Your Terms

Apr 11, 2024 | medium.com | Dean Murphy

The Path to Freedom and ProfitIf you have ever dreamed of leaving the 9-to-5 but wanted a safety net, starting an online business and being your own boss might be the path for you. Start SmallMany online businesses start as a side hustle. Investing just a few hours a week lets you keep your day job and test your idea. You can learn the new skills you will need at your own pace and not worry about paying the bills.