Deborah Parenti

Kettering, United States

Publisher at Radio Ink Magazine

President/Publisher, Streamline Publishing/Media Division at streamlinepublishing.com

President and Publisher at Radio + Television Business Report

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Articles

The Watchtower of Leadership

1 week ago | radioink.com | Deborah Parenti

In days long gone, watchmen patrolled city walls high above the rest, ever vigilant for signs of danger like fires, approaching enemies, or even shifts in the wind that could signal a coming storm. Their job wasn’t just to react to immediate threats but to anticipate threats before anyone else. Heaven knows radio has our fair share of threats outside our gates today. Revenue streams. Talent pools. Staff morale. Ever-shrinking budgets.
Funding Means for Main Street Dreams

1 month ago | radioink.com | Deborah Parenti

The dream may start at a young age, while listening to a favorite radio station. The dream to be part of what is coming out of those speakers. The dream to own a station. Perhaps that is why the majority of the estimated 15,000 radio stations in the US are owned by smaller or independent operators. You read that right. For all the attention focused on the “big guys,” only 13% of broadcast radio outlets — about 2,000 stations — are part of major groups.
This Isn't Radio's First Rodeo

2 months ago | radioink.com | Deborah Parenti

In an era where streaming giants and social media platforms dominate the airtime of our increasingly digital lives, one might expect traditional radio to fade into static. Yet, against all odds, AM/FM stands resilient. So what is the root of radio’s staying power? Country radio knows. On streaming services, mobile apps, and smart speakers, country radio has a chameleon-like ability to adapt to whatever environment it finds itself in. But it’s more than staying on top of technology.
Welcome to a New Year Spelled C-H-A-N-G-E

Jan 24, 2025 | radioink.com | Deborah Parenti

Change. There is nothing more unsettling, and 2025 promises plenty of it. From a new administration and one-party control of both the House and the Senate to new leadership at the FCC, broadcasters are poised to face changes that will affect us — directly and indirectly — in very tangible ways. The economy. Social unrest. The potential for a big ad agency merger. Geopolitical turmoil. Weather and other climate-related issues.
When Tech Falls Silent, Radio Speaks

Jan 13, 2025 | radioink.com | Deborah Parenti

(By Deborah Parenti) The irony should be lost on no one. As the Consumer Electronics Show was showing off the fascinating and futuristic tech of tomorrow, the population of America’s second-largest metro was dependent on the “buggy-whip industry” that so many in attendance at CES are quick to write off.
These Holiday Gifts Give Back To Broadcasters

Nov 19, 2024 | radioink.com | Deborah Parenti

(By Deborah Parenti) When was the last time you gave a holiday gift you knew the recipient would truly never forget? Or how about a gift that would lend a hand to a broadcaster in need and help preserve history? You can check all the boxes for an unforgettable season with the 2024 Fantasy Gifts and Experiences Auction for Good. It’s the first-ever joint online Silent Auction benefiting the Library of American Broadcasting Foundation and the Broadcasters Foundation of America.
Hurricanes and Heroes

Nov 14, 2024 | radioink.com | Deborah Parenti

(By Deborah Parenti) At a time when the industry could use it most, radio found itself front and center in a universally positive light during the recent spate of hurricanes and tornadoes faced by many communities over the past month. The night Milton made landfall on the Florida coast was also the night of the NAB Marconi Awards in New York.
Inspiring Through Thick and Thin

Oct 24, 2024 | radioink.com | Deborah Parenti

(By Deborah Parenti) Leadership is a fascinating dance of influence, and it becomes especially captivating when you consider how leaders inspire their teams during both good times and challenging periods. Whether the sun is shining or storm clouds are gathering, effective leaders know how to rally their people and keep their spirits high. This month’s Radio Ink celebrates radio managers who demonstrate leadership and inspire teams no matter the weather.
The Clock Is Ticking

Sep 26, 2024 | radioink.com | Deborah Parenti

(By Deborah Parenti) January 3, 2025 is a day that may very well decide the future of our industry. Mark it in your calendar. Put a note on your desk. Etch it in your memory. It’s a critically important date for every radio broadcaster in this country. It’s the date that the 118th Congress ends its session. If S.1669, better known as the “AM Radio for Every Vehicle Act” is not passed by then, we will have to start over from the very beginning. Why?
A Fine Balancing Act

Aug 29, 2024 | radioink.com | Deborah Parenti

(By Deborah Parenti) It might be the most difficult job at a radio station. Today’s Program Director must blend traditional skills with modern competencies to stay relevant in the rapidly evolving media landscape. It’s a dance of equal parts IQ and EQ. PDs need the diplomatic skills of an ambassador, answering up and down the hall from GM and corporate to sales managers and sellers.