Debra Kaufman

Venice

Freelance Writer at Freelance

Covering intersection of entertainment and technology for 25+ years

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Articles

CES: Netflix and Mastercard Partner on ‘Experience’ Marketing

Jan 10, 2025 | etcentric.org | Debra Kaufman

Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase.
CES: How Brands and Marketers Are Integrating AI, Creativity

Jan 9, 2025 | etcentric.org | Debra Kaufman

Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations.
CES: Utilizing Real-Time AI to Measure Representation in Ads

Jan 9, 2025 | etcentric.org | Debra Kaufman

Brands Mastercard and MGM Resorts International, the Ad Council and advertising technology company XR Extreme Reach (XR) gathered for a CES panel discussion on how real-time AI metrics can help increase representation in ads, thus boosting greater marketing ROI and audience trust. It was moderated by The Female Quotient Chief Executive Shelley Zalis, whose company collaborated with XR to unveil, in October, the Representation Index (RX) to measure inclusivity in global advertising.
CES: Microsoft Courts Brands for Its Three Gaming Platforms

Jan 9, 2025 | etcentric.org | Debra Kaufman

When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space.
CES: AI Pioneer Yann LeCun on AI Agents, Human Intelligence

Jan 8, 2025 | etcentric.org | Debra Kaufman

During CES 2025 in Las Vegas this week, Meta Vice President and Chief AI Scientist Yann LeCun had a compelling conversation with Wing Venture Capital Head of Research Rajeev Chand on the latest hot button topics in the rapidly evolving field of artificial intelligence.
CES: Comcast Debuts Universal Ads, Inks Media Partnerships

Jan 8, 2025 | etcentric.org | Debra Kaufman

At CES on Monday, Comcast unveiled Universal Ads, an advertising platform aimed at being an “easy button” for small- and medium-sized businesses to buy ad time on traditional TV’s streaming businesses, with the goal of luring them away from social media and digital outlets. In addition to Comcast’s own NBCUniversal, additional partners include DirecTV, Fox Corporation, Paramount, Roku, TelevisaUnivision and Warner Bros. Discovery.
CES: Standards Are Increasingly Vital for Fostering Innovation

Jan 8, 2025 | etcentric.org | Debra Kaufman

In an era of tremendous innovation and an explosion of new lines of products, the creation of standards has never been so important. UL Standards & Engagement (ULSE) created its first standard in 1903 and now boasts a portfolio of 1,700 standards; other standards-setting bodies include the Consumer Technology Association (CTA) and the Connectivity Standards Alliance (CSA).
CES: Deloitte CTO on Tech Trends 2025 from AI to Quantum

Jan 7, 2025 | etcentric.org | Debra Kaufman

Deloitte Consulting Chief Technology Officer Bill Briggs opened a CES panel discussion on Tech Trends 2025 with the declaration that, “the pace of change in technical has never been faster and the magnitude has never been greater.” “How do we translate that into the investments we need to be making and how we think about products and customer experiences?” he asked.
CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

Jan 7, 2025 | etcentric.org | Debra Kaufman

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino.
CES: In-Game Sponsorships, Gamified Promos Build Brands

Jan 7, 2025 | etcentric.org | Debra Kaufman

During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani.