Delshad Irani

Sep 23, 2024 | storyboard18.com | Delshad Irani

In a recent interview with Media Dialogues With Storyboard18, Emily Ketchen, Global Chief Marketing Officer and Vice President of Lenovo’s Intelligent Devices Group (IDG) and International Markets, delved into the rapidly shifting global media and marketing landscape. She highlighted several key trends that are reshaping how brands and businesses engage with consumers.

Aug 19, 2024 | storyboard18.com | Delshad Irani

In an era where authenticity and relatability are the cornerstones of effective marketing, Harman Dhillon, Executive Director of Beauty & Wellbeing at Hindustan Unilever and General Manager of Beauty & Wellbeing at Unilever South Asia, emphasises the evolving role of brands like Dove in shaping societal values.

Aug 5, 2024 | storyboard18.com | Delshad Irani

In today’s rapidly evolving media landscape, the sheer complexity and fragmentation across platforms like TV, CTV, digital, and influencer marketing can be overwhelming. Kartik Sharma, CEO of Omnicom Media Group India, provides a nuanced perspective on these changes and their impact on advertising strategies. Sharma highlights that while digital media is experiencing significant growth, it’s crucial not to overlook traditional media.

Jun 27, 2024 | storyboard18.com | Delshad Irani

Broking firm Angel One, aims to become the most trusted fintech brand, impacting a billion lives. To realise this vision, the company chose to sponsor the Indian Premier League (IPL). In an interview with CNBC-TV18, Prabhakar Tiwari, Chief Growth Officer of Angel One, emphasised that the IPL sponsorship offered a unique opportunity to enhance Angel One’s reputation and advance its market leadership ambitions.

Jun 18, 2024 | forbesindia.com | Delshad Irani

“I’m going to Cannes next week where many human beings, in 2024, are going to be fixated on commercials that no human being has seen.” That’s Gary Vaynerchuk’s no-holds-barred take on the state of advertising and the global ad industry’s premier festival - Cannes Lions. The cutting edge of creativity looks very different from Vaynerchuk’s vantage.