Demetris Vrontis

Nov 25, 2024 | tandfonline.com | Kuldeep Singh |Ranjan Chaudhuri |Sheshadri Chatterjee |Demetris Vrontis

This study examines the relationship between harmonious CSR and consumer trust in digital advertising. Furthermore, supported by the literature, we address the moderating effect of corporate reputation and alignment with Sustainable Development Goals (SDGs) on the association between sustainable branding and consumer trust and propose sustainable branding as the mediator between harmonious CSR and consumer trust.

Dec 4, 2023 | emerald.com | Ranjan Chaudhuri |Demetris Vrontis |Sheshadri Chatterjee

To read this content please select one of the options below: Please note you do not have access to teaching notes (Research Center, Léonard de Vinci Pôle Universitaire, Paris La Défense, France) (School of Business, University of Nicosia, Nicosia, Cyprus) (Department of Computer Science and Engineering, Indian Institute of Technology Kharagpur, Kharagpur, India) Keywords Born global firms Global entrepreneurship SME internationalization External business environment Dynamic capability...

Aug 29, 2023 | emerald.com | Ranjan Chaudhuri |Sheshadri Chatterjee |Demetris Vrontis

To read this content please select one of the options below: Please note you do not have access to teaching notes (Department of Marketing, Indian Institute of Management Ranchi, Jharkhand, India) (Department of Computer Science and Engineering, Indian Institute of Technology Kharagpur, Kharagpur, India) (School of Business, University of Nicosia, Nicosia, Cyprus) Keywords Blockchain technology Technological turbulence Leadership support Sustainability Hospitality and tourism Structural...

Aug 9, 2023 | mdpi.com | Demetris Vrontis |Ranjan Chaudhuri |Sheshadri Chatterjee

Abstract:ChatGPT is an AI tool that was primarily developed by OpenAI with the support of its GPT-3.5 and GPT-4 platforms and large language models. ChatGPT has been fine-tuned with both supervised and reinforcement learning technology. Various types of organizations are interested in adopting applications supported by GPT-3.5 and GPT-4 platforms, but there is an acute shortage of trained workers in this field.