Denise Purcell

2 weeks ago | uschamber.com | Denise Purcell

Baked by Melissa, which disrupted the cupcake market with bite-size confections in offbeat flavors, is now emphasizing e-commerce, authentic social media content, and a more thoughtful approach to physical stores for growth.

3 weeks ago | uschamber.com | Denise Purcell

Global condiments in the U.S. are growing steadily, but consumer education and sampling is the key to success in the still-growing South Asian cuisine category. Achaar, a staple condiment in South Asia, was unknown in the western world, prompting Brooklyn Delhi to launch a whole new food subcategory by showing how the flavor can be used in a variety of cuisines.

1 month ago | uschamber.com | Denise Purcell

Ordo is redefining the big-brand-dominated oral care category with its results-driven, design-forward line of sonic and electric products. Its most recent U.S. expansion into Walmart stores is the latest step in a global growth strategy that’s delivering 250% year-over-year growth since the company’s 2019 launch. The under-tapped kids’, tweens’, and teens’ oral care markets are major areas of future focus.

2 months ago | uschamber.com | Denise Purcell

Products that create easy meals could reclaim some dollars younger consumers are spending on restaurant takeout, according to the National Restaurant Association. Packaged open, heat, and eat meals are a growing area of opportunity in at-home cooking convenience products. Consumers are turning to simmer sauces, bases, and other meal starters with global flavors to create interesting meals without complex recipes.

2 months ago | uschamber.com | Denise Purcell

By introducing plant-based versions of favorite deli items in New York City's familiar "bodega" grocery/convenience store settings, Plantega brings food options to new mainstream (and sometimes underserved) markets while targeting "plant-based curious" consumers. Small independent stores benefit from increased buying power and access to distributors through Plantega's model.