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1 month ago | opusresearch.net | Ian Jacobs |Dan Miller |Derek Top

Ever imagined our websites and mobile apps needing to be accessible not just for humans, but for robots too? It sounds like a Black Mirror episode, but with AI Agents becoming increasingly integrated into our digital lives, it’s a reality we need to face. Those AI Agents could be acting as proxies for consumers in their interactions with brands or they could be enterprises’ own agents acting on internal systems.

2 months ago | opusresearch.net | Ian Jacobs |Derek Top

Zoho—the “we do it all” tech vendor—held its analyst event in lovely Texas Hill Country last week. The event was both a launching pad for the company’s enterprise ambitions and the passing of the baton from co-founder Sridhar Vembu to his brother Mani. Sridhar has stepped down as CEO and taken on a Chief Scientist role; Mani now occupies the top slot. Besides the personnel shifts, the event made Zoho’s enterprise focus very clear.

Dec 11, 2024 | opusresearch.net | Ian Jacobs |Derek Top

I’ve certainly had a whirlwind start to my time as the new Lead Analyst at Opus Research. A crazy travel schedule (something like 36,000 air miles in my first few weeks) and holidays mean that I am just now settling in to process all that I’ve heard and seen. I’m going to provide a grab-bag of two ideas that require deeper analysis and action by brands looking to infuse AI into their processes to provide better customer experiences.

Dec 6, 2024 | opusresearch.net | Ian Jacobs |Derek Top

In today’s AI-powered world, data isn’t just valuable—it’s the game-changer driving innovation and giving companies a competitive edge. Every click, swipe, and purchase creates a treasure trove of insights waiting to be harnessed for smarter decisions, better customer experiences, and new ways to grow revenue. As brands double down on AI, data becomes the fuel that powers it all—training algorithms, guiding automation, and forecasting trends.

Dec 3, 2024 | opusresearch.net | Dan Miller |Derek Top

on FINALLY! Conversational Commerce is “this close.”Still, the thought that I could have my own personal virtual assistant that knows past purchases, preferences, payment vehicles and is empowered by me to book travel, order dinner, or unsubscribe from a streaming service invokes a commonly shared memory. It’s the recurring schtick in the “Peanuts” comic strip. Charlie Brown lines up to kick the football, Lucy pulls it away. Charlie Brown yells “AAUGH”.