Dexter Low

Aug 14, 2024 | martechasia.net | Dexter Low

In the ever-changing B2B marketing landscape and the constant innovation to differentiate your company from your competitors, the need for impactful content has never been more pronounced. However, the true value of your B2B data lies in its ability to tell a story – meaningfully. Case studies provide tangible evidence of your product or service’s success in real-world scenarios. They showcase how your offering has helped actual customers overcome challenges and achieve their goals.

Aug 14, 2024 | martechasia.net | Dexter Low

In the realm of B2B marketing, data is more than just numbers — it’s the foundation of compelling narratives that captivate audiences and drive results. Harness the power of B2B data to craft case studies that resonate with your target market to build credibility, foster trust, and ultimately drive engagement and conversions. That way, you can create compelling content that will remain a cornerstone of successful B2B marketing strategies.

Jul 11, 2024 | martechasia.net | Dexter Low

There are reputable media and publishing companies offering demand generation services. For instance, Thinklogic Media Group offers demand generation services, which include intent-based lead generation and media syndication. Let’s learn more about these services. Intent-based lead generation Intent-based lead generation is a marketing strategy focused on identifying and targeting potential customers based on their demonstrated intent to purchase or engage with a product or service.

Jul 3, 2024 | martechasia.net | Dexter Low

Has the marketing profession moved forward or backward in the last 20 years? The marketing technology (martech) landscape has changed dramatically in the last 20 years. In 2000, there were only a handful of marketing technology solutions available. Today, there are thousands of martech solutions covering a wide range of marketing functions, including customer relationship management (CRM), marketing automation, analytics, adtech platforms, retail media, and content marketing.

Jun 19, 2024 | martechasia.net | Dexter Low

In this first part on demand generation, let’s focus on building the key components and outcomes for a demand generation plan. Are you looking to expand your customer base and drive more interest in your products or services? Do you want to understand how to create consistent awareness and generate high-quality leads? If so, you need to dive into the world of demand generation. What exactly is demand generation, and how can it benefit your business?