Dmitry Mitrofanov

Oct 3, 2024 | hbr.org | Yoon Kim |Benjamin Knight |Dmitry Mitrofanov

Stockouts — when a customer wants to buy a product that’s not available — are the quintessential failure of supply to meet demand. According to one estimate, stockouts cost retailers nearly $1 trillion worldwide annually. Stockouts result in more than lost sales; they also drive negative customer experiences. This can discourage customers from returning to the retailer in the future, harm a brand’s reputation and customer loyalty, and even lead to higher operational costs.

Feb 15, 2024 | dialnet.unirioja.es | Srikanth Jagabathula |Dmitry Mitrofanov |Gustavo Vulcano

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