Don MacDonald

Apr 18, 2024 | blog.contactcenterpipeline.com | Don MacDonald |Don Macdonald

As digital innovation pervades our modern business landscape, it’s hard to argue against the fact that people remain at the heart of any customer experience (CX) journey. And while CX pioneers constantly allude to the unmatched value of their human resources, there’s often a conspicuous gap between the spoken word and the reality on the ground.