Doug Bushée
Vice President @Gartner| Author & Speaker| Fostering Intelligent Growth| #AIandSales
Articles
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Mar 12, 2025 |
salesandmarketing.com | Doug Bushée |Alyssa Cruz
In today’s rapidly evolving business landscape, the ability to adapt is not just an advantage, it’s a necessity. As buyer behaviors and expectations shift, sales operations leaders must collaborate closely with sales enablement to ensure that seller behaviors evolve in tandem. By systematically capturing and categorizing seller behaviors as either adaptive or static, organizations can pinpoint gaps where seller actions fail to align with changing buyer needs.
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Jul 19, 2023 |
salesandmarketing.com | Doug Bushée
If you’re like me, you’ve likely faced your fair share of well-intentioned plans that, despite initial promise, ultimately fell short of expectations. In most instances, lessons learned provide momentum for better decision-making in the future. However, certain missteps, particularly in the realm of digital sales transformation, can have a real negative impact on your organization or company. Digital sales transformation and that first family trip with a newborn are very similar in this respect.
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Jun 20, 2023 |
digitalnationaus.com.au | Doug Bushée
In an era of headlines stating, “RIP [Insert Your Profession Here],” it seems more important than ever to separate fact from fiction. AI, like any innovative technology, is a tool and while AI will disrupt the field, the winners will find ways to use the tool to elevate the quality of their output. Analysts in the sales practice at Gartner often get the question: could AI replace salespeople? Here’s a spoiler: The answer is nuanced and is neither yes nor no.
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Jun 19, 2023 |
blogs.gartner.com | Doug Bushée
Digital advancements often reshape how companies train their sales teams. But now, technologies like generative AI and virtual and augmented reality are starting to fulfill the potential we hoped for years ago. Over the past two weeks, we heard some technology news that has the potential to do just that – make sales training more effective. Let’s mix things up and focus on virtual and augmented reality news before diving into the more recently hyped, generative AI.
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Jun 12, 2023 |
blogs.gartner.com | Doug Bushée
In an era of headlines stating, “RIP [Insert Your Profession Here],” it seems more important than ever to separate fact from fiction. Recently, I engaged in a Twitter discussion around the possible downfall of the graphic design profession due to the power of generative AI. I was responding to one of the hundreds of Twitter posts suggesting that this or that profession was dead.
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By surveying workers and AI experts, this paper gets at a key issue: there is both overlap and substantial mismatches between what workers want AI to do & what AI is likely to do. AI is going to change work. It is critical that we take an active role in shaping how it plays out. https://t.co/q0uktMJhHW
Interesting find from @TheTuringPost A way to enable self-improving sales tools? #AIinSales #SalesEnablement
Self-Adapting LLMs (SEAL) is a new framework by @MIT that lets LLMs adapt themselves without external tools or modules. With SEAL, LLMs can write their own study guide: - They generate their training data and instructions (self-edits) - Apply them through supervised fine-tuning https://t.co/VANDIAcpq1
RT @carlbfrey: In the @FT today, I argue that if AI is just another productivity tool, the productivity gains will be limited. For lasting…