Dylan Kelly

2 weeks ago | hypebeast.com | Dylan Kelly

Give us your elevator pitch. PrettyBallads is a fashion label, an art collective, and a record label all rolled into one and born out of the need for more honest, emotional, and forward-thinking expression. It’s a project grounded in circularity, surrealism, and sound.

3 weeks ago | hypebeast.com | Dylan Kelly

In a meeting of German minds, luxe luggage maker RIMOWA and sunglasses label MYKITA have inked a long-term partnership for collaborative eyewear. The duo’s first collection — filled with ultra-clean frames spanning all sorts of shapes and tints — is coming on April 10. The pair will launch their signature frames under several different series, all of which will be made at MYKITA HAUS in Berlin.

3 weeks ago | hypebeast.com | Dylan Kelly

AC Milan and Off-White™ have a colorful collaborative history, filled with everything from uniform kits, formal ready-to-wear collections, and PUMA partnerships. But one of the duo’s most impactful releases is its “I SUPPORT SPORT FOR CHANGE” T-shirt, which has supported the Fondazione Milan’s Sport for Change program for the last several years. Launched in 2006, the initiative has empowered at-risk children to play soccer and integrate the sport into their school routines.

3 weeks ago | hypebeast.com | Dylan Kelly

WNBA MVP and four-time NCAA Champion Breanna Stewart is back with her latest signature shoe: the PUMA Stewie 4. Fresh off a championship-winning season, the New York Liberty power forward has reengineered her namesake model with PUMA Hoops’ most advanced technologies. The remodeled basketball shoe features a breathable mesh upper, which maximizes comfort in motion, and a cord lock-down lacing system, which optimizes security around the heel for stability.

3 weeks ago | hypebeast.com | Dylan Kelly

Just as TikTok was about to face another ban in the United States on its April 5 sale deadline, Amazon has reportedly placed a last-minute bid to acquire the popular Chinese-owned video app, according to the New York Times. “Various parties who have been involved in the talks do not appear to be taking Amazon’s bid seriously,” per three people familiar with the matter.