e.l.f. Beauty

1 week ago | thehandbook.com | e.l.f. Beauty |Natasha Harding

In one of the biggest beauty industry announcements of 2025, Hailey Bieber‘s brand, Rhode, will be acquired by e.l.f. Beauty for $1 billion (USD). Bieber will remain involved at Rhode, taking on additional responsibilities as the brand’s Chief Creative Officer and Head of Innovation, while also adopting the new role of strategic advisor for both her own brand and e.l.f. Beauty.

1 week ago | forbes.com | e.l.f. Beauty |Gigi Zamora

On Wednesday afternoon, publicly traded e.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion, marking one of the largest celebrity beauty acquisitions in recent years. The deal includes $600 million in cash, $200 million worth of e.l.f. Beauty stock and a potential $200 million in future payouts based on the company’s growth over the next three years.