Ecommerce Fastlane

3 days ago | ecommercefastlane.com | Ecommerce Fastlane |Steve Hutt

Even your most glowing reviews can be lengthy sometimes, making it tricky for shoppers to pinpoint the best aspects of your products. That’s why we’re excited to introduce AI Highlights for your Popup and Snippets widgets!Now, the most compelling quotes from reviews are automatically chosen and showcased as attention-grabbing highlights that allow your shoppers to:• Read less and a have a more direct path to purchase. • Instantly understand what others love most about your products.

4 days ago | ecommercefastlane.com | Ecommerce Fastlane |Steve Hutt

Today, if you visit our website, you’ll see a brand-new homepage. It’s the culmination of countless conversations with you, our merchants, and a deep understanding of what it takes to thrive in the digital world. For years, we’ve all accepted a certain standard for online trust: star ratings and a few lines of text. And for a time, that was enough. But the world has changed. We now live in a visual-first reality.

3 weeks ago | ecommercefastlane.com | Ecommerce Fastlane |Steve Hutt

User-generated content (UGC) is any text or media that customers publish about your products, completely on their own terms. Because UGC comes from real buyers, it’s more persuasive to shoppers than ads. Bazaarvoice’s 2025 Shopper Experience Index reports that shoppers who engage with UGC reviews convert 144% more often and generate 162% higher revenue per visitor.

3 weeks ago | ecommercefastlane.com | Ecommerce Fastlane |Steve Hutt

For online stores, the holiday period is an opportunity to break your records and make a significant share of the year’s revenue in a few short months. Last year, Shopify merchants drove a record-high $11.5 billion in sales over the Black Friday Cyber Monday (BFCM) period alone—a 24% increase on the year prior. Over 76 million consumers worldwide bought from Shopify-powered brands, and more than 67,000 merchants had their highest-selling day on record.

1 month ago | ecommercefastlane.com | Ecommerce Fastlane |Steve Hutt

As part of our ongoing mission to empower brands with personalized loyalty solutions which lie at the heart of smart marketing, Marsello recently undertook a survey of its customers to help us understand their views on loyalty and loyalty programs. The resulting Loyalty Pulse Check is something we intend to do annually so that we can analyze current and future trends, and use those to inform our product development and remain at the forefront of loyalty thinking. Download the full report here.