Ed Garsten

Detroit

Senior Contributor at Forbes

https://t.co/Cb7MU8cAn7 senior contributor, Integrated Media Consultant at Franco PR, former Head, FCA Digital Media; Former CNN correspondent, All opinions are mine.

Articles

EV Sales On Verge Of Acceleration, Studies Predict

3 days ago | forbes.com | Ed Garsten

While sales of battery electric vehicles remain fairly sluggish, that is likely to change as ... More automakers introduce a greater portfolio of products at more affordable price points, studies predict. gettyThe sluggish sales rate for battery electric vehicles has turned EVs into the industry problem child.
Coherix Launches Program To Tackle Sticky Manufacturing Issue

5 days ago | forbes.com | Ed Garsten

Coherix 3D adhesive dispensings system inspection station. The company has launched Coherix CARES to ... More customers for maintenance, training and other technical support. CoherixA manufacturing technology company has launched a program to help auto factories avoid facing a sticky situation. Where many parts and components were once primarily welded together by robots, those same robots are now using high-performance adhesives to do the job and they don’t always get it right.
Suitcase Sized Device To Pump Hydrogen Into Honda Fuel Cell Pikes Peak Racer

1 week ago | forbes.com | Ed Garsten

Honda CR‑V e:FCEV will be the first hydrogen-powered vehicle to compete at the iconic “Race to the ... More Clouds” – The Broadmoor Pikes Peak International Hill Climb on June 22. Honda Racing Corporation USAA key obstacle to wide adoption of hydrogen fuel cell vehicles is the lack of a refueling infrastructure.
New Cloud Software Tech Aims To Speed Product Development, Cut Costs

1 week ago | forbes.com | Ed Garsten

New cloud techology aims to reduce costs and speed vehicle product development by bringing software ... More collaboration earlier into the process. gettyThis may be the era of technology-laden software defined vehicles, but a lingering practice by some automakers of not effectively using software in product development could be costing the industry billions in production delays.
Tales From the Beat: How The Media Covers The Automotive Industry

1 week ago | thetruthaboutcars.com | Ed Garsten |TTAC Creator

NEW! by Ed Garsten, TTAC Creator (IC: ) He's the author of insightful, provocative, impactful Substack publication TaasMaster Newsletter and a long time auto industry pro, including a one-time co-worker of mine during the bad old DCX days. He's Randall McAdory and he's my guest on the latest episode of Tales From the Beat, where we take on the hot topics roiling the auto biz these days including media coverage. It's a high-energy, entertaining episode.
Orange EV Startup OptiGrid Brings Quick Charging To EV Truck Fleets

1 week ago | forbes.com | Ed Garsten

Orange EV battery electric terminal trucks. Orange EVGrowing impatience with the speed, red tape and cost of expanding the power grid has fleet operators looking for quicker and less expensive ways to keep their electric vehicles energized. That’s the problem a new company created by class eight EV truck manufacturer Orange EV aims to solve. It’s called OptiGrid.
New Harman Tech Aims To Monitor, Reduce Driver Distraction

2 weeks ago | forbes.com | Ed Garsten

Images from Harman's Ready VISION QVUE and Ready Vision AR Solution, which project information on a ... More vehicle's windshield to keep the driver's eyes on the road. Ed GarstenWithout having to look away from the road, a driver is presented with information and images ranging from road hazards to navigation cues to approaching pedestrians.
Tales From The Beat: A Different Take On AI

3 weeks ago | thetruthaboutcars.com | Ed Garsten |TTAC Creator

NEW! by Ed Garsten, TTAC Creator (IC: ) The new episode of "Tales From the Beat" is out. It's a little different, but important for journalists, PR people and anyone else who uses AI to create content, emails, social media posts. As a reader, you'll enjoy this. In this episode I speak with mixus co-founder Elliot Katz about the site's tool to create AI agents that require humans as backstops to ensure accuracy.
Mixus AI Agent Tool Includes Human Intervention

3 weeks ago | forbes.com | Ed Garsten

Mixus.ai is a collaborative artificial intelligence platform that incorporate human participation to ... More help ensure accuracy of results. Mixus.aiIn the world of artificial intelligence, when the technology spits out inaccurate information, instead of calling it what it is, a screw up, the industry invented a softer euphemism—hallucination. Those hallucinations have the potential of causing physical or financial harm, or at the least, a major embarrassment.
Toyota And MIT Research Reveals Surprises In Seeking Pedestrian Safety

3 weeks ago | forbes.com | Ed Garsten

Demonstration of Toyota automatic emergency braking system aimed avoiding collisions with ... More pedestrians. Ed GarstenSome past assumptions of how drivers interact with automation and pedestrians were found to be far off the mark. That revelation came as results of the 100th research project conducted between Toyota Motor Co.’s Collaborative Safety Research Center and the Massachusetts Institute of Technology AgeLab were announced Tuesday.