Edgar Baum

May 27, 2024 | lesusacanada.org | Edgar Baum |Katie Schneider

In this article, Toronto-based LES Member, Edgar Baum, shares his insights from the recent LES Silicon Valley all-day, AI-themed conference, held at the Oracle Conference Center in Redwood City, CA. Edgar is a global leader in financially measuring market demand amongst consumers and businesses to inform strategy, forecasting and valuation. Most notably, Edgar has participated in the drafting of the LES Intellectual Capital in the Boardroom Standard.

Jan 23, 2024 | adweek.com | Edgar Baum

Turn raw social media metrics into strategies that drive impact. Learn how at Social Media Week, this April 9–11 in NYC. Register today to save 35% on your pass. One common misconception in business-to-business markets is that a great product guarantees success. While it’s true that an exceptional product, technology or customer experience can rapidly build your brand in the market’s consciousness, it doesn’t necessarily guarantee it. The real game-changer? The brand behind your product.