Edric Mak

Jul 15, 2024 | kr-asia.com | Edric Mak

Mihoyo, a Chinese game development and publishing company and the mastermind behind the renowned cross-device title Genshin Impact, is leveling up its game by delving beyond its core focus. The subject of interest? Its investments.

Jul 1, 2024 | kr-asia.com | Edric Mak

Starbucks Rewards members in China are in for a treat, as the coffeehouse chain has unveiled major upgrades to its reward program in the country. This move is part of Starbucks’ efforts to attract more consumers amid fierce competition in China’s on-premise coffee market, both from domestic chains such as Luckin Coffee and Cotti Coffee, as well as a slew of international players like Tim Hortons and Costa Coffee.