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2 weeks ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
IN AN INDUSTRY TRADITIONALLY built on face-to-face relationships and the sparkle of gemstones under showcase lighting, independent jewelers are discovering that social media, particularly video content, has become essential to survival and growth.
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3 weeks ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
Share Tweet Sugar Plum Fine Jewelry, Glendive, MT OWNER: Katelynne and Jayson Eslick; URL: sugarplumfinejewelry.com; FOUNDED: 2013; Opened featured location: 2023; EMPLOYEES: 4; AREA: 8,800 square feet; TOP BRANDS: Katelynne Eslick Designs, Stuller, Brevani, Legends Jewelry, Sterling Reputation; ONLINE PRESENCE: 18,000 Facebook followers KATELYNNE & JAYSON ESLICK had spent years planning to build their dream jewelry store in Glendive, MT, but faced numerous roadblocks beyond their control....
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3 weeks ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
HAVING HUNDREDS OF prospective customers fill a store the day before Valentine’s Day is an enviable scenario for any jewelry-store owner. For Tiny Jewel Box, Washington D.C.’s 90-year-old family-run jewelry destination, it wasn’t just another pre-holiday rush, it was the culmination of an edgy experiment with jewelry designer Jade Trau that combined professional ear piercing, personalized styling, and a party atmosphere all in one event.
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1 month ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
REMEMBER WHEN THE IDEA of social media and e-commerce for jewelry stores seemed revolutionary? Consultant Emmanuel Raheb, CEO of Smart Age Solutions, a digital ad agency, does, too. He witnessed firsthand how reluctant some jewelers were to add live chat to their websites 10 years ago. Now, as jewelry store owners are beginning to navigate artificial intelligence, they seem to be approaching it with more enthusiasm for technology than they had in the past. Raheb can hardly believe the change.
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1 month ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
Share Tweet Diamond Bar, Town & Country, MO URL: thediamondbarstl.com; OWNER: Chris Phillips; FOUNDED: 2019; OPENED FEATURED LOCATION: 2019; EMPLOYEES: 1; AREA: 900 square feet; ONLINE PRESENCE: 2.2K Facebook followers; 5 Stars on Google CHRIS PHILLIPS’ DECISION to keep his staff size small as he cultivated his business has proved to be alluring rather than off-putting to his custom-jewelry clientele, no matter how busy the studio gets. “You get the unique experience of working directly with...
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1 month ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
DENSE CALIFORNIA TRAFFIC and tight client deadlines are no match for intrepid private jeweler Dan Moran, owner of Concierge Diamonds. Moran, an L.A.-based pilot, flies to his clients to deliver diamond engagement rings and fine jewelry, sometimes just in time. He describes his plane, a Piper PA-46 JetPROP, as a time machine. “It lets me get into situations I never could have otherwise,” he says.
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2 months ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
EXPERTS SAY A COMPLETE build-out of an average jewelry store can cost half a million dollars or more, often boosted by architectural elements such as columns, wainscoting, and ceiling design. Showcases are another pricey element. But if that’s not in the budget for 2025, where should you allocate the money you do have to keep the store looking fresh? A simple refresh can boost your confidence, your team’s morale and your customers’ comfort level with luxury purchases.
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2 months ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
Share Tweet Baxter’s Fine Jewelry, Warwick, RI OWNER: Paul Messerlian; FOUNDED: 1960; OPENED FEATURED LOCATION: 1969; RENOVATED: 2023; AREA: 12,000 square feet; DESIGNER: Leslie McGwire; SHOWCASES: Artco; LOCAL ARCHITECT: Saccoccio and Associates; LOCAL CONTRACTOR: Chirico Construction; DISPLAYS: Box Brokers; EMPLOYEES: 21; TOP BRANDS: Omega, IWC, Bell and Ross, Lagos, John Hardy, Fope, A. Jaffe, Tacori PAUL MESSERLIAN GREW UP working in a jewelry manufacturing business in Rhode Island...
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2 months ago | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
WHAT BECAME A providential partnership began when Jimmy DeGroot called the wrong jeweler to invite him to appear as a guest on a video seminar for his business, Train Retail. The guy he reached was Kyle Bullock, owner of Bullock Jewelry in Rosell, NM, a 100-year-old, fourth-generation family jewelry business. In retrospect, he describes that mistake as miraculous. “I learned he had been considering doing consulting, having been invited to do talks at shows for buying groups.
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Jan 20, 2025 | 
instoremag.com | Eileen McClelland |Eileen Mcclelland
Share Tweet Stella Flame Gallery, Bridgehampton, NY OWNER: Stella Flame; URL: stellaflamegallery.com; FOUNDED: 2015; Opened featured location: 2023; AREA: 1,500 square feet; ARCHITECT AND DESIGN FIRMS: Stella Flame, Aida Contracting Corp.; top brands: Stella Flame Jewelry, Pinar Hakim Jewellery, JojoAnavim, Whisbe; online presence: 5 stars on Google; 828 Facebook followers A TRIP TO ISTANBUL in 2008 ushered in an unexpected career change for jewelry designer and retailer Stella Flame. Flame...
