Ekta Mittal's profile photo

Ekta Mittal

Delhi, Southern Asia

Senior Analyst, Connected Devices at CCS Insight

@ccsinsight - Smartphones, wearables, AR/VR | Ex-@idc | Ex-TechInsights | Technology enthusiast | Innovation follower (views my own, retweets not endorsements)

Articles

  • 1 week ago | ccsinsight.com | Ben Hatton |Ekta Mittal

    We’ve been tracking the growth and development of the organized second-hand smartphone market for several years. We’ve seen robust growth, with plenty of bright spots as countries and regions have entered the segment. In 1Q25, this pattern was disrupted, with several regions seeing growth stall or even a decline. Several European countries that had previously been strong growth engines saw notably poor performances.

  • 1 month ago | ccsinsight.com | Ekta Mittal

    In the fast-changing Indian smartphone landscape, market leadership is never guaranteed. Xiaomi, once a household name synonymous with value for money, was dethroned from its market leadership position in 2022. Since then, it has been stepping down the ladder every year, and in the first quarter of 2025, it slipped out of the top five smartphone brands in India altogether. A brand that held the top spot for five straight years now finds itself in unfamiliar territory.

  • Mar 26, 2025 | ccsinsight.com | Ekta Mittal

    The Indian smartphone market is the second-largest in the world, characterized by the sheer volume of new device shipments. Feature phones still account for about a quarter of sales, but this segment is shrinking. However, total sales only grew by a modest 2% in 2024. With feature phones fading into the background, why isn’t the primary smartphone market booming as expected?

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