Ekta Mittal
Senior Analyst, Connected Devices at CCS Insight
@ccsinsight - Smartphones, wearables, AR/VR | Ex-@idc | Ex-TechInsights | Technology enthusiast | Innovation follower (views my own, retweets not endorsements)
Articles
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2 weeks ago |
ccsinsight.com | Ekta Mittal
In the fast-changing Indian smartphone landscape, market leadership is never guaranteed. Xiaomi, once a household name synonymous with value for money, was dethroned from its market leadership position in 2022. Since then, it has been stepping down the ladder every year, and in the first quarter of 2025, it slipped out of the top five smartphone brands in India altogether. A brand that held the top spot for five straight years now finds itself in unfamiliar territory.
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2 months ago |
ccsinsight.com | Ekta Mittal
The Indian smartphone market is the second-largest in the world, characterized by the sheer volume of new device shipments. Feature phones still account for about a quarter of sales, but this segment is shrinking. However, total sales only grew by a modest 2% in 2024. With feature phones fading into the background, why isn’t the primary smartphone market booming as expected?
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Shared my views with @ETTelecom on how Tata Electronics' strategic move to expand beyond manufacturing @Apple devices, partnership with @Microsoft @Dell @HP highlights its broader vision mirroring @HonHai_Foxconn. By- @diarekhiET https://t.co/KbJCx1vAUq
Visited @controlZ_world refurbishment facility- Renew Hub.🚀Secured $3Mn funding to establish this fully automated facility with 300+ testing capabilities including AI, battery testing etc. 🌱Loved the sustainable office design using bamboo, mud & a preserved tree at the entrance https://t.co/BJ1mbQyAKZ
I came across an interesting Diwali marketing campaign at a local retailer in Delhi yesterday for Dhanteras. As online competition heats up, offline stores are turning to creative strategies to capture consumer attention. https://t.co/N68Cbz1fJX
